3 SECRETS
By Cameron Schroeder
FACEBOOK
PROS USE
TO MAKE MILLIONS
T
he failproof strategies
that virtually
guarantees the success
of your Facebook Ads in 60
days or less...
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Facebook can be a sometimes
unpredictable beast, constantly
changing its algorithm and doubling
the cost of your conversions without
so much as a warning or an
indication why. These 3 secrets we
are about to share with you, will
expose the secrets the Facebook
pros use to get their clients
consistently returning sales in the
$100,000+’s.
1
You Can Guess All You
Want, But You Don’t Know
Unless You Try. With
Facebook campaigns, we cannot
stress the importance of split testing.
Split testing is a common tactic used
by digital marketers to scientifically
test the right headline, description,
video, photo or call to action, has
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WHAT’S NEW IN FITNESS - AUTUMN 2019
the best return on ad spend.
Although this requires more work
than simply throwing up a single
ad and hoping for the best, at the
end of your test period you will have
undisputable data that you can use
to not only dictate the direction of
your ads but the direction of your
business’s message and branding .
2
Would You Marry
Someone On The First
Date? Yes, of course, there
is going to be that rare 1% of people
that’ll pop down on one knee on
the first date but it’s just not realistic
to think that that is everybody
on every first date. So if asking
someone to marry you on the first
date seems totally ridiculous then
why are you doing the same thing
to your customers? Bombarding
your customers with “Free 7 Day
Trial” or “Special Upfront Discount”
is the equivalent of skipping to the
end and dropping to the knee on
the first date. What you should be
doing instead, is thinking about
each stage of your customer’s
WHAT’S NEW IN FITNESS - AUTUMN 2019
consideration and targeting
them accordingly. This should be
conveyed in what you say and your
tone of text and/or content.
3
They Won’t Say Yes (At
First). When you target
someone on Facebook,
you are interrupting their newsfeed.
Studies have shown that the
average person has to be shown
an ad 7
TIMES, before they consider
buying. This is why it’s important
to retarget, based on Video View
Percentage as well as retargeting
your website visitors, because you
can dramatically speed up that
process if you’re retargeting a
pool of people who have already
expressed an interest.
If you’d like to find out more tips to
help you succeed in your Facebook
Advertising feel free to email us at
[email protected] or visit
our website www.blythsocial.com.
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