5 NEW WAYS TO
INCREASE
By Aileen Sheron
YOUR BUSINESS
REVENUE
I
t’s not easy to come
up with creative ways
to make more money,
so here are five options
to consider. Adding any
one of these products/
services could not only
bolster the bottom line, but
also enhance the training
experience and increase
your members’ overall club
satisfaction.
1
Corporate Programming -
This is a great way to
market your facility
outside your walls by offering
personal training or group classes to
companies or specialty markets in
your area. Companies are looking
for ways to enhance the lives and
wellbeing of their employees, while
reducing health costs and improving
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productivity in the process. Specialty
training can be customised for a
particular group. For example, you
could offer Office Yoga, a 30-minute
Lunch Stretch, or Senior Seated
Exercise. Find prospects outside
traditional fitness locations such as
convention centres, hospitals, places
of worship, senior living facilities, golf
and tennis clubs, shopping malls,
hotels, etc. Why not have your gym
benefit from building a reputation
as the go to fitness experts in your
area? This type of specialty training
is also a fantastic opportunity to get
to know and serve your community.
2
Express personal training -
Consider offering your
members shorted 15- or
30-minute personal training sessions.
Providing short, impactful workouts
may be perfect for busy individuals,
for those intimidated by a full hour
session, or for people looking to add
variety to their workouts and sample
something different. Offer specialty
sessions such as stretching, mobility,
or myofascial release. These types of
programs are under-exploited by
clubs, and have great potential for
growth. These formats keep people
functioning properly, reduce pain,
and assist with recovery. With all
the intense training offered in the
industry, this can really be a game
changer for your clients. It is essential
that the trainers are qualified and
have a specialty or continuing
education in stretching techniques. promote their practice. A lecture
series is a great way to charge for
special events that are beneficial
for all involved. Do your homework
before booking the professional.
Create a survey to see what topics
are of the utmost interest to your
clients, and then make sure you
choose the right individual(s).
3 8-Week Weight-Loss
Program - Launching your
own proprietary exercise
and diet program can go a long
way to bolstering your membership.
It can also provide useful before-
and-after data to be used for
marketing purposes. You can allow
both members and non-members to
participate at varying rates. Include
a nutritionist, personal trainers and
special classes created specifically
for weight loss to increase your
success rates. Try reaching prospects
through targeted social media
marketing. For example, focus on
local businesspeople in the area or
new moms .
Special Speakers &
Lectures Series - Nothing
is more effective in
bringing people together than
hosting an in-house event to
impart important, cutting edge
information. Many people are
confused about diets, nutritional
supplements, environmental health,
holistic medical practices, etc. It is
not difficult to find a speaker who
would be willing to share information
in exchange for the opportunity
to meet with your clientele and/or
WHAT’S NEW IN FITNESS - AUTUMN 2019
4
5
Event Training - There
are so many fun and
interesting competitions
and events offered to fitness
enthusiasts these days, like Spartan
and Mud Runs, cycling, combo
competitions, relays, endurance
races, etc. Although many people
may be interested in participating
in a specific event, they might
not know how to start, to train, or
what it takes just to participate
in such an experience. This can
be a great opportunity to create
a training program that will help
guide members through the entire
process. Creating a gym-sponsored
group is a wonderful team-building
opportunity that is a win-win for all
involoved.
Need more creative ideas to
Increase your business revenue
through products and services?
Read PART 2 of “5 NEW WAYS TO
INCREAE YOUR BUSINESS REVENUE” -
click here >>> c
lick here.
WHAT’S NEW IN FITNESS - AUTUMN 2019
WNiF welcomes Aileen as a new
and regular contributor to the
magazine - we look forward to
many more articles to come.
BIO
Aileen Sheron is president of Good
Natured Products Inc. and the
inventor of the patented OmniBall.
She has been an innovator and
fitness entrepreneur since 1979 and
has trained thousands of instructors.
She has been a top IDEA presenter
for 27 years and specialises in
equipment-based resistance
programming, choreography,
myofascial release and more.
Sheron writes for various fitness
publications and has starred in
several notable exercise video
productions. Her Weight Watchers
Low Impact Aerobics Workout was
rated No. 1 by Consumer Reports.
She consults on product and
program development for some of
the biggest names in fitness and
posts weekly on social media. You
can find her at
www.aileensheron.com.
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