By Emilie Brabon-Hames
and never stop learning – Don’t get
lost amongst all of the things you are
good at, because amongst all of
those things, those talents, passions
and interests, you are the best at 1
or 2 of those things. Now is the time
to find those 1 or 2 things and really
hone those skills. Learning never
exhausts the mind.
(n.b. at this stage if you haven’t
answered in the health & fitness
realm, then you may be in the
nlike most kids – I
didn’t know what I
wanted to be when
I “grew up”. In fact, I didn’t
find my current passion
until I was in my early 20’s. I
had never even considered
health and fitness, jeez I
couldn’t even run around
the block, never mind not
ever having been inside
a proper gym before.
And it is frustrating as hell, in any
industry to try and find a way to set
yourself apart from your colleagues.
But it was a passion I stumbled
across, that just happened to grow
into a vocation that I really enjoy.
Fast-forward 20 years and here I
am, fully immersed and happy in
my career but also in a particularly
unique and fortunate situation. I
I have been in many health clubs
over the years, and have never quite
grasped the idea of the PT board.
While it is great to put a face to a
don’t have to advertise, market or
actively look for clients. Between
myself and my business partner/
husband, we have dug ourselves a
little niche market that we enjoy, we
are passionate about, and above
all, we excel at.
What is YOUR niche? I want to help
break it down for you.
It can be a great thing where you
jump on board a trend and make
it work – OR it could be such a
watered down market that there is
no difference between you and the
your skill set – Write yourself a list.
What are you really and truly good
at? More to the point – head down
the next line….
yourself if you think you will still be as
happy and passionate about them
in 5-10 years?
your passion and your interests.
What would you do even if the pay
was bad, or you didn’t get paid at
all? Write them down – and then ask
Then comes the part where you
put it into play. You may already
have recognised that the skills that
you have narrowed down, you
have implemented and practiced
on many clients/patients without
realizing it was your particular talent.
Where you excelled and where you
Integrate these outlined skills into
your daily routine, practice regularly
in your field, and no doubt you will
become known as the “Go-to”
person for that particular result.
I still believe that combining skills
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Will it make you money. Boil it down
– the rent is always due, so there is
no point in diving into something
that there isn’t a market for.
is not for everybody, which means
you need to make sure you not only
find what YOU excel at, but you also
recognize and identify what you
aren’t an expert in.
A huge part of finding my niche
market and making it work was
combining my skill set with my
husbands. We have been business
partners since we met, but the
reason we make such a great team
is that we excel at different things.
And those different things just
happen to really compliment each
other. Teamwork in its element.
Check out your competition. What
kind of competition is there? If the
market is already flooded you can
go two ways.
How did we get here? We dug out
our market. Our Niche.
Keep It Neat...
name, and to list qualifications and
proficiency to make sure you are
noticed, it all gets a little convoluted
when the selection on the board
is between a 26 year old personal
trainer has 3 years in the industry but
has 20 years of football experience
or the PT/coach that specializes
in a long list of skills in which they
consider themselves to be an
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If you can’t make a living from it,
keep it as a hobby (For now).
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WHAT’S NEW IN FITNESS - AUTUMN 2019
WHAT’S NEW IN FITNESS - AUTUMN 2019