EDITOR’S WELCOME
Welcome to the Autumn 2019 edition
Welcome back. March and April are
a busy time of year for the global
fitness industry. For those fortunate
to be heading over to IHRSA in San
Diego in mid-March (WNiF are lucky
enough to be going to that one)
or to FIBO in Germany, the world’s
biggest trade show from the 4th
April, and of course to the FILEX
Convention and The Fitness Show in
Sydney starting Friday 12th April.
There’s a lot to look forward to - as
there is in this slightly bigger Autumn
2019 Edition of the magazine. We
welcome four new contributors to
the magazine - Cameron Schroder
(social specialist), Aileen Sheron
(writer for IDEA and Club Industry),
Chief Brabon (Australian Boot Camp
pioneer) and Emilie Brabon-Hames
(celebrity transformation coach).
CALLING ALL SUPPLIERS!
SECURE YOUR SPOT IN
THE NEXT EDITION.
Share what’s new with
the whole industry. WNiF
delivers strategic and
crucial touch points
aimed at reaching the
audience best placed
to enquire and buy your
products or services.
I got more than I bargained for
when I jumped into a PRIMAL class
with the Team - catch it on page 31.
Collectively, we have some totally
awesome articles that are both
useful and relevant to you and
your business. Our aim as always,
is to help make your efforts and
commercial business decisions a
little easier.
There’s also 10 pages of ‘What’s
New’ across commercial fitness
product ranges, business services
and other equipment starting on
page 41.
Our menu in this edition! For soup
course, start with Cameron’s
Facebook secrets on page 17, for
appetizer Chief’s ‘go large’ on
Group PT Programs is on page 18.
Moving to entrée, Emilie’s ‘Finding
Your Niche’ on page 26 will help
give clarity and for dessert, Aileen
has 5 creative revenue ideas
on page 28 that you you can
implement straight away.
Enjoy the read and happy Easter!
Craig Mac
TELL US WHAT YOU WANT TO READ ABOUT!
Got an idea or request for an article in a future edition of the magazine?
Email [email protected] and we’ll do our best to make it happen!
There’s lots more, including a cool
Gym Profile on Brisbane West End
based, Science Of Fitness (SOF), and
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Meet our contributors
Cover image features an action shot
taken by specialist photographer and
videographer Romariolen. The images
was shot using a Sony A7R3.
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Cameron Schroeder Jen Dugard Kristen Walsh Chief Brabon
A new age marketer
specialising in all things
from social media to
sales funnels. Redefining how mums
are educated and
cared for after entering
motherhood. Associate Publisher at
IHRSA and regular
columnist for Club
International. Global trainer and the
pioneer of Boot Camp
training in the Southern
Hemisphere.
Steve Jensen Sean Greeley Emilie Brabon-Hames Aileen Sheron
World leader in sales
and communication
training, mentoring
and implementation. CEO & Founder of NPE,
Sean’s passion is
empowering
fitness professionals. One of Australia’s
leading health & fitness
personalities & celebrity
transformation Coaches. President of Good
Natured Products Inc.
and Inventor of the
patented OmniBall.
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