EDITOR ’ S WELCOME
WELCOME TO
“ WHAT ’ S NEW IN FITNESS ”
Hi , and welcome to the 2018 Autumn edition of the WNiF Mag .
The Fitness Industry is an extremely competitive place for any professional , so it ’ s never been more important to continue to learn the tools of the trade . If you are a business owner , you need to do everything you can in your power to increase the likelihood of your ( and your teams ) success . Depending on where you are in your life journey , the learning curve can be steep and quite often we need to step outside our comfort zone . I think most of us accept this . What is crucial to understand though , is that ‘ you ’ can ’ t do and be everything in your business . Having recently enrolled in a Masters Degree , I understand that managing my time effectively and efficiently is paramount . I feel that in order to succeed , I need to find the right balance . What this has highlighted to me is the role that everyone else plays in the organisation . Knowing ( and fully understanding ) that ’ s it ’ s a team effort that gets ‘ stuff ’ done , that drives us forward , is crucial . The message here is to surround yourself with individuals that have the key skills that you do not possess . By doing so , you will have a business that can boast a culture of being savvy operators , and that is a healthy business and a formidable challenger to any competitor entering the ring ! It also means you are far more likely to achieve the growth , ( personally and in business ), that you so desire .
From all the Team at WNiF , we wish you a happy Easter and are sure your support of the industry at the Sydney Fitness Show and FILEX Convention will be worth the effort .
Craig Mac :)
The mission of WNiF is to present fitness professionals with the knowledge that allows more informed commercial decision to be made to benefit their business .
PUBLISHER Craig Mac - craig @ wnif . com . au
CONTACT What ’ s New In Fitness PO BOX 3764 Burleigh Town , QLD 4220
EDITOR Craig Mac - craig @ wnif . com . au
ADVERTISING MANAGER Katie Stott - katie @ wnif . com . au
ART DIRECTION & DESIGN Kevin Randau - kevin @ wnif . com . au
ACCOUNTS Bella Hyslop - bella @ wnif . com . au
SOCIAL MEDIA Flo Social - info @ flosocial . com . au
“ What ’ s New In Fitness ” is a digital magazine produced , published and distributed quarterly by GymLink Australia ( ABN 28 038 488 472 ). Subscription to the magazine is free .
THANK YOU TO OUR “ WHAT ’ S NEW IN FITNESS ” CONTRIBUTORS IN THIS EDITION …
LYNSEY FRASER Director at FloSocial , a kick ass ‘ non agency ’ dedicated to the advancement of Social Media training and education for start ups , small businesses , corporates and everyone in between , Lynsey is a social Media Consultant and Content Developer with a strong background in the fitness industry and a passion for education . www . flosocial . com . au .
BRYAN GREEN Founder of Aktiv Solutions and Fitness Design Group ( fdg ), Bryan Green is a wellness industry entrepreneur and fitness facility design expert . He has overseen the design and development of exercise facilities for Fortune 100 companies , global hospitality flags , health clubs , specialty studios , universities , and professional sports teams . www . aktivsolutions . com .
JEN DUGARD Founder of Body Beyond Baby and Tough Mums , Jen ’ s mission is to redefine how mums are educated and cared for after entering motherhood . Jen is author of the book “ How to Love your Body as much as your Baby ” and creator of Fitness Australia accredited Personal Trainer education program “ Safe Return to Exercise ”. In 2016 Body Beyond Baby was the NSW winner in Fitness Australia ’ s ‘ Active Communities ’ Awards . www . jendugard . com . au .
KRISTEN WALSH Associate Publisher at IHRSA , Kristen writes regular columns and features for Club Business International , and twice each year for Get Active ! Magazine . Kristen complies , edits and oversees The IHRSA Global Report and manages IHRSA ’ s online career centre , and compiles and distributes several monthly IHRSA e-newsletters . www . ihrsa . org
MERIDIAN LAWYERS - MICHAEL BRACKEN & GREG BAWDEN Meridian Lawyers corporate and commercial legal team has dedicated expertise in the health and fitness industry and regularly advises gym businesses and fitness professionals on a range of matters . Merdian also provide the Legal Advisory Service to Business Members of Fitness Australia . www . meridianlaywers . com . au .
STEVE JENSEN Aka “ Dr J ” is the founder and CEO of Impact Training Corporation , specialising in teaching people cutting-edge sales , communications , leadership and public speaking skills . Steve has been involved in the fitness industry and corporate businesses for over three decades . He is regarded as a world leader in sales and communication training , mentoring and implementation strategies . www . impact-training . net .
4 WHAT ’ S NEW IN FITNESS - AUTUMN 2018