CONTENTS
13
16
23
This edition in full...
6 Editor’s Welcome
Craig Mac welcomes you to
the Autumn 2018 Edition
of the WNiF Magazine.
10 Event Preview
The IHRSA International
Convention & Trade Show is
world-renowned for its
vibrant trade show, motiva-
tional keynote speakers,
expert educational sessions,
and buzzing networking
events. Hosted in San Diego.
13 Social Media To-Do’s
Check out these 4 simple tips
for gym owners and health
clubs to focus on for their
social media channels.
14 Lower Your Legal Risk
Meridian Lawyers share 7
steps to lower your legal risks.
16 Your Mum Client
Resident fitness specialist
and author Jen Dugard
explains the importance of
pre-exercise screening when
working with pregnant,
postnatal and ‘mum’ clients.
20 Defying Convention
Fitness Australia CEO Bill
Moore shares the history and
future plans for FILEX.
8
35 What’s New...
23 Studio Profile
Our 10-page Feature Product
section showcases by
category, What’s New across
commercial fitness product
ranges, business services and
other equipment. In this
edition we spotlight these
six categories:
Craig Mac steps into the
Australia’s newest studio
concept - TotalFusion - a
heat-controlled five studio
facility built on the ethos of
movement as a way of life.
27 How To Write A
Fitness Business Plan
Thanks to a new partnership
between WNiF and NPE,
we’re about to help you
identify and plan for the
challenges you’ll face, so
you can stay focused on
growing your business with
less stress and fewer crisis
moments.
29 Increase Sales Fast!
World renowned sales and
business leader Steve
Jensen covers the bases
with an easy to implement
system that guarantees to
increase your sales.
32 Smart Rigging
A look at what you should
consider when planning
and/or designing your
functional training space to
deliver an approachable,
non-intimidating exercise
environment for your clients
and members.
36 Education
38 Equipment
44 Fashion & Wearables
46 Group Fitness
48 Technology
49 Training Aids
51 Five Questions...
In every edition of the WNiF
Magazine, we get the heads
up from a prominent
representative of the
commercial fitness
supplier community. In this
edition, Craig Mac interviews
Impact Training Corporation
Founder and Managing
Director Steve Jensen on
knowing your numbers, sales
team development strategy,
what is at the core of
successful sales presentation,
membership conversion and
creating a differentiation.
WHAT’S NEW IN FITNESS - AUTUMN 2018