WNiF Magazine - Autumn 2017 Edition | Page 13

Revolutionary innovation focuses on orientation of tomorrow ’ s customers .
SMARTfit Panel Systems Styku 3D Body Scanner

Revolutionary innovation focuses on orientation of tomorrow ’ s customers .

VismoX & Stages
MD , MHP coined the term ‘ aerobics ’, formulating a revolutionary concept in fitness and introducing it to the world through his bestselling book Aerobics . Then , in 1989 after a knee injury , Gin Miller consulted with an orthopaedic doctor who recommended she strengthen the muscles supporting the knee by stepping up and down on a milk crate step , giving rise to step aerobics . This evolution continues today .
Current and possible innovations in the fitness space include :
• activity trackers on watches and wristbands , but also in jewellery and other accessories
• smart clothes , including shoes , shorts , pants and bras
• skin and / or sweat sensors that provide biofeedback data
• delivery of fitness through live video and / or immersive 360 video
• digitally immersive augmentedreality ( AR ) and virtual-reality ( VR ) classes
• artificial intelligence ( AI ) used to guide and inform workouts and interpret data
As fitness business owners , managers or fitness professionals , we look to suppliers of innovative products , services and solutions that will allow us to provide a new and better experience for our clients .
Two such companies that take on the responsibility of innovation leadership in the fitness industry are now joining forces to make one unstoppable fitness formula – Synergy Fitness and EYE Fitness .
Synergy Fitness has a long and proud history since 1976 in the innovation , design and evolution of commercial strength and conditioning equipment . The Synergy group was the very first to design and manufacture pin loaded machines with compound converging / diverging arc , unilateral movement technology , for its upper body pin loaded machines . Other original and innovative designs include the Seated Leg Curl machine and the first multifunction dual adjustable pulley system with adjustable backrest support . Forward-thinking and creativity led to these original , highly effective revolutionary designs which still form the basis of the Synergy strength line and have had a massive impact , being used as a blueprint by most other leading
manufacturers around the world .
EYE Fitness specialise in the supply of interactive solutions and engaging cardio , such as the SMARTfit cognitive training systems , the Sproing Fitness Trainer , and unique strength machines such as the world ’ s only variable cam technology , delivering the most effective muscle recruitment .
This new Synergy and EYE Fitness partnership of industry leaders is monumental in the Australian fitness industry , and brings with it the prospect of combined resources for new product innovation , service , maintenance , aftercare and education .
Interactive and innovative fitness solutions engage your members , increase sales , create excitement and develop challenges and connection within your facility . These are solutions across your gym floor that delivers a point of difference in the marketplace – and that ’ s innovation in itself .
Find out more about the merger in the official Press Release . WHAT ’ S NEW IN FITNESS - AUTUMN 2017 13