Evolutionary innovation focuses on orientation towards todays customers .
We look to suppliers of innovative products , services and solutions that will allow us to provide a new and better experience for our clients .
Evolutionary innovation focuses on orientation towards todays customers .
Intenza 550TE Treadmill
Synergy Air Power Swim / Paddle Ergometer
Synergy Air Bionic Power Cycle
However , these items themselves are nothing new – the technology or functionality may be novel , but not the object itself .
This is evolutionary innovation , a continuous and gradual innovation that creates a new market and value network , eventually disrupting an existing market and value network , thus displacing established leading businesses or brands .
Applying that to the fitness industry , I think of the 24-hour gym market . Gyms are not new of course , but gyms that are accessible 24 hours a day is a growing trend . Or , with boutique gyms , the shift here is to a more specialised facility with a unique , maybe more personal experience .
Another example of evolutionary innovation could be education , or more specifically the way in which it is delivered – through online channels , either in part or in full . Evolving technology has made possible this gradual ( and inevitable ) innovation . Such is the disruption to established norms that course providers who do not keep up with changing technology and shifting consumer demands may be left behind , as the customers of ‘ today ’ require and are coming to expect flexible options to suit their lifestyle .
Evolutionary innovation focuses on orientation towards today ’ s customers .
Revolutionary innovation is different . It is radical and discontinuous leaps and bounds , and asks questions no one else has thought of . This type of innovation sparks new-to-the-world opportunities and creates new business potential . Revolutionary innovation is closely connected with high uncertainty as it addresses a future that does not exist yet , but will emerge through the innovation itself – companies that create revolutionary products or technologies take on the greatest risk for potentially the greatest rewards because they create new markets .
Revolutionary innovation focuses on orientation of tomorrow ’ s customers .
Is one better than the other ? Not at all . We actually need both as part of a ‘ one thing leads to another ’ pattern . A revolutionary innovation takes its place and plays its role within an industry or community . Early adopters embrace the new innovation and put it through its paces . Before long , a new version appears on the market – maybe it ’ s faster , smoother , cheaper , more efficient , more aesthetically pleasing , BIGGER ? We only have to look at mobile phones or computers to see this continual and gradual type of evolutionary innovation .
We look to suppliers of innovative products , services and solutions that will allow us to provide a new and better experience for our clients .
In the fitness industry , innovation is a-plenty . One single example would be in 1968 when Dr Kenneth H Cooper ,
12 WHAT ’ S NEW IN FITNESS - AUTUMN 2017