INNOVATION
TWO LEADERS ,
ONE UNSTOPPABLE FORCE
By Craig Mac
When I think of the term ‘ innovation ’, I usually think of something that ’ s more advanced , something that provides me with a different experience than what was previously available . It may look different , accomplish a slightly different outcome or stimulate a different emotional or mental response when I use it . Perhaps it ’ s a camera with a new type of filter or lens , or maybe it ’ s a mobile phone with a new operating system or increased space for file storage . Or , what about a waterproof tablet ?
WHAT ’ S NEW IN FITNESS - AUTUMN 2017 11