By Juliana Mare
COMMUNICATION –
ARE YOU
DOING ENOUGH?
T
here are plenty
of means to
communicate these
days but do you know
which tools are the most
effective for your business
and its members? Juliana
Mare finds out what the
best communication
strategies are for 2016.
64.6 per cent of Australians own a smart
phone , which means at any given time,
two-thirds of the population are capable
of sending and receiving
communication.
In our increasingly digital world, emails,
text messages, apps and social media
are the norm when it comes to
communicating. But this begs the
question – is there room for face-to-face
communication anymore?
According to Managing Director of
Active Management, Justin Tamsett,
‘you simply cannot beat face-to-face
communication.’ Consumers are
bombarded with marketing messages
all day, by means of flyers, commercials,
posters and newspapers, so Justin says
the best way to guarantee your
message is received, is to actually tell
your members in person. ‘Face-to-face
creates an experience for the members.
Your delivery of the message has an
impact on their understanding and you
can see their response.’
Unfortunately within the health and
fitness industry though, it’s not
uncommon – especially with the
12
Instant
communication
tools such as social
media, club apps,
push notifications
and SMS’s have
recently increased
in popularity for
marketing and
advertising.
popularity of 24-hour gyms and selfservice – for club owners to have little
to no face-to-face interaction with their
members. For this reason, digital and
email marketing should play a
considerable part in the overall
communication strategy of any business.
WHAT’S NEW IN FITNESS - AUTUMN 2016