Making The Most Of
Your Website!
By Craig Mac
S
o you finally got around
to building a website, but
now you are wondering
why it’s not driving the results
you had hoped for.
Making customers click too much?
Blame it on society’s increasingly shortened
attention span, but most websites overestimate
the number of hoops their customers are willing
to jump through in order to get to the product or
service they’re looking for.
That could be because you are falling into
one of the four big traps business owners often
overlook on a start-up website. Let me share
with you some points to consider, and a little
advice on how you can right your wrongs online.
Decide what action
you want customers to take
– making a 6