Criteria
2
4
There are not too many brides-to-be out there
thinking “nah, don’t think I’ll bother doing
anything special for my wedding day. I’ll just rock
up as I am really.” Whether it’s losing weight, or
just toning up, you can guarantee most bridesto-be have at least thought about a physical
tune-up prior to their big day.
Criteria
3
Criteria
People in the niche must be hungry for your
service – they must really want it.
Criteria
5
Do you already have a track record in this niche?
Have you trained brides-to-be before? Are
you able to get them to sing your praises in
a testimonial? One thing that’s great about
this niche is that it’s really easy to get great
testimonials to use in your marketing. “Before and
after” pictures are a very powerful persuader.
So you can imagine the contrast between the
picture of the overweight bride-to-be, and the
gorgeous, glowing bride on her wedding day.
Envy and desire are hugely powerful motivators!
Is it easy to find people in your chosen niche?
Are brides-to-be easy to find? They buy bridal
magazines, buy wedding gowns, choose
wedding cakes, book reception venues, set up
gift registries, choose wedding flowers, go to
bridal expos – the list is endless.
The people in the niche are willing and able to
pay for your services.
The average cost for a wedding in Australia is
currently $50,000! Brides-to-be expect to outlay
large sums of money for everything on “the best
day of their lives”, so you can bet most will be
willing to pay more than average for the right
personal trainer to have them looking their very
best on their wedding day.
Your action task from here is to start brainstorming some
possible niches and apply the five criteria directly to them.
Remember that you need all five to stack up from a business
perspective. When you find one that works and you are truly
passionate about it, give it a go!
The average cost for a wedding in Australia is currently
$50,000! Brides-to-be expect to outlay large sums of money.
ORK
ETW
YN
ED B
ER
POW
4 to 6 April 2014
Melbourne Convention & Exhibition Centre
1 VENUE! 1 WEEKEND! 3 EVENTS!
It’s not too late to book your place at FILEX 2014! This is your chance to experience 240 cutting edge sessions delivered by over 150 leading
experts – all while earning 15 CECs.
FILEX is where the industry comes alive and where leaders come together to share their ideas and experiences. These 3 days can equip you
with the tools to take the next step in your fitness career.
Visit www.filex.com.au to find out more and register TODAY!
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WHAT’S NEW IN FITNESS - AUTUMN 2014