Making Your
Personal Training
Business
STAND OUT
From The Pack
by Brad Sheppard
B
rad Sheppard reveals the secrets to
successfully distinguishing your PT
business from all the others.
be considered risky. Instead, what I’m going to show you is
a system which, if you apply it as I show you, will have you
consistently being able to charge at least double what you
currently charge – and often a lot more.
The first thing you need to do is to differentiate your service.
But before we get started, there’s one concern that almost
every personal trainer I talk to has around this subject, and
that is: “What if I put up my prices, all my clients leave, and I
can’t get any new ones. I still have to pay the bills?”
That means you need to stand out from the rest of the crowd.
Stop bein r(