Tip 2. Include useful statistics or facts
If a press release contains snappy stats, useful facts,
interesting info or simple tips that I can easily pass on to my
readers, then the chances of it being published are high.
Tip 3. Cut to the chase
Keep your media releases sharp and to the point. Avoid
superfluous waffle because most of the time editors and
journalists are busy folk with overflowing inboxes. This means,
if a media release doesn’t get quickly to the point, there’s a
good chance I’ll move onto the next press release before I
find it.
Tip 4. Craft a thoughtful title
I’ll be really honest here; I can be lazy at times. So if a press
release has a witty, clever or catchy heading I’ll most likely
choose to replicate it verbatim when I republish it, giving you
even more exposure as the clever and creative business you
are.
Every fitness business can benefit from sending out media releases.
If you think there’s nothing ‘newsworthy’ going on at your club, then think
again. Most local papers love a feel-good story that inspires others. And guess
what? Your club or studio is full of them! And imagine how motivated your
members will be to achieve results, if they think there’s a chance they might
appear in the local rag? And, of course, your business will look fantastic as the
facilitator of so much positive change in the local community.
With a great media release, everybody wins!
Good luck!
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