Get
Serious
About
Social
Media
By Justin Tamsett
T
his year, we see Facebook celebrate
their 10th birthday. A platform
designed for people to find out what
their friends are reading, wearing, doing,
eating, listening to, their values, where
they are going and more! And yet fitness
centres, gyms, health clubs and personal
trainers seek to use the platform to sell
their services, Justin Tamsett explains.
Marketers are on Facebook with the view to sell stuff, yet
consumers are there for value and entertainment; not to buy
things.
So, in a bid to help you increase your reach (and hopefully
cut-through) across the platform, here are my tips to sharpen
your Facebook presence.
The hard facts are these:
The number of pieces of content a Facebook user will see on
their average 20 minute visit is 1,500. And in that sitting they’ll
dish out around 40 likes.
So there’s a pretty high chance your fans will miss at least
some of the updates from your business.
WHAT’S NEW IN FITNESS - AUTUMN 2014
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