FITNESS SUPPLIERS GUIDE
FITNESS SUPPLIERS GUIDE
Brooks Running
03 9338 5099
Body Science
07 5586 0700
CW-X Conditioning Wear...........72, 73
02 9938 4220
Danskin
02 9970 5189
Fashion Brazil
02 9667 3133
Fit Designs
03 5338 8329
Hoka One One
02 4872 1242
Lorna Jane
1300 567 625
Missfit Sportswear
0438 614 619
Mizuno / Thorlo
03 9239 7100
Moving Comforts
1300 73 50 99
Oxyfit Brazil
0408 556 999
Ridgy
0406 677 175
Rockwear
07 5556 0533
Saucony
03 8878 3000
Skins Compression Garments
1300 852 100
Skirt Sports
07 3289 6560
Zumba Clothing
02 9699 4884
SUPPLEMENTS & NUTRITION
General Nutrition • Hydration • Sports
Nutrition • Vending Machines • Weight
Loss Products
180 Nutrition
[email protected]
Active Lifestyle Nutrition
07 5539 5186
Amazonia
1300 85 10 50
Ascend
03 9919 0800
Aussie Bodies
02 9490 0300
BIO Engineered
02 9080 0900
Bioflex............................................75, 84
03 6266 4725
Blackmores
1800 803 760
BlueLine Sports
02 9520 0640
Body Attack Sports Nutrition Australia
1300 599 825
Complete Health
03 9670 1346
Elite Distributors
0412 342 888
Emi Nutrition
02 9756 0744
Endura Sports Nutrition
07 3623 4508
EX5.......................................................75
+1-985-892-7090
Ezy Protein
1800 399 776
Flush Fitness
03 9681 8219
GNC Live Well
1800 779 990
Gu Sports Gel
02 9520 0640
Healthelicious
0409 078 634
Horleys
1800 00 23 45
Icon Foods
02 9519 0700
International Protein
07 5549 0482
Let Go And Live
1300 500 177
Max’s
www.maxs.com.au
Musashi
1300 851 312
Next Generation Supplements
1800 288 019
Nutristore
1300 880 484
Nutrition Complete
1300 885 875
Nutrition Systems
1300 883 523
Nuun Hydration
0429 543 134
Omniblend
03 9358 6388
Pharmacare
02 9997 1466
Power Supplements
02 8188 0394
Probiotec
03 9278 7555
Reflex Nutrition
07 3206 3114
RP Vending
1800 066 112
Sanitarium Health & Wellbeing
1800 673 392
Superior Supplements
03 9397 1082
Supplement Warehouse
1300 438 244
Swisse
1800 794 773
The Healthy Chef...............................75
0412 205 355
The Supplement Den
1800 111 445
Vitaco
02 9490 0300
Worldwide Vending...........................87
1300 386 609
Five questions with...
TECHNOLOGY
Access Control • Client Management • Communications • Exercise
Programming • Fitness Testing • PT Systems & Software • Retention Management • Website Solutions
AusWebDesign.................................2, 3
1300 388 188
BioAge
1300 556 540
Centaman
02 9906 7522
ClientConnect..................49, 86, 88, 89
1300 802 377
Clubware............................................54
1800 114 777
EZeMember........................................90
07 3720 0700
Fisikal
02 8412 7400
Fitbit.....................................................80
www.fitbit.com/au/one
Fitech
02 9037 0112
Gantner...............................................32
02 9011 8114
Gladstone Health & Leisure
1300 242 067
Gumnut Software.................................6
02 8011 4996
GymBrand..............................49, 80, 89
1300 802 377
Gymmaster................................... 41, 91
03 9111 0323
Leisure Manag ement Services
03 9938 4567
Links Modular Solutions
03 9938 4567
MYZONE
03 8643 7474
Platypus Software..............................90
07 3720 0700
Pro Conditioning
1300 720 484
PT Essentials............................63, 81, 91
1300 078 277
PulseTec Solutions ...........49, 86, 88, 89
1300 802 377
Retention Management...................89
1300 802 377
Spree Sports.......................................80
+1-214-468-0000
Treshna Enterprises......................46, 91
03 9111 0323
WorkOutConnect................... 49, 81, 89
1300 802 377
Adam Hubbard
Director of Product Management at Precor
What does your role entail? The key
areas are understanding customer
and end-user needs, and helping to
develop new products and services.
We spend a considerable amount of
time with customers around the globe
understanding trends, talking to operators
and staff, observing and interviewing
exercisers and looking for new ways
Precor can continue to improve the
fitness experience and its effectiveness.
How does the R&D process differ for
commercial strength equipment
compared to CV equipment? The
fundamentals are largely the same.
Strength training and strength equipment
is, however, subject to more diversity
of training methods and techniques.
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Interview by Craig Mac
98
WHAT’S NEW IN FITNESS - AUTUMN 2013
There is a lot more input from trainers
and biomechanics specialists involved.
Popular training methods often conflict
with each other and strength equipment
is subject to more personal preferences
and opinion. This makes it even more
critical to have a deep understanding of
your customer and their needs so Precor
is able to have a clear vision and goals
for any new products. Cardio equipment
by contrast has far more engineering
complexity. The products involve more
moving parts and electro-mechanical
systems requiring extensive life testing
and planning. Cardio also requires
considerable software development.
The user experience delivered through
Precor consoles is one of the key
advantages we enjoy in the market. We
spend considerable time designing the
user interface to deliver an intuitive and
personalised experience.
What importance do you place on
social media and entertainment
functionality when it comes to designing
and developing a new piece of cardio
equipment? Social media can be an
important tool to understand some
of the macro trends in the market.
We look across a number of mediums
including fitness centres, health care and
education markets for insights and market
needs. Ultimately our most effective
tools are the simplest ones – observing
equipment in use, talking to staff, talking
to service technicians and so on. Many of
our most innovative products have come
from the most grassroots methods. We
will continue to look at any and all ways
to reach our customers and understand
how we can improve their lives. Social
media will certainly play a key role in this.
There seems to be a never-ending pursuit
for the perfect piece of equipment that
engages gym goers and provides the
ultimate workout experience. Where do
you begin with each new project? It is
important to understand the underlying
driver for exercisers seeking out new
types of equipment. Of course exercisers
are looking for an effective product to
use. Beyond that exercisers are looking
for variety and personalisation. They are
looking for the equipment to adapt to
their bodies and grow with them as their
fitness level improves. Exercisers look for
products that provide workout variation
to help remain mentally engaged and
physically challenged. These are two of
the key drivers that influence our product
development process. We believe this
is the right approach based on the
overwhelming success of products like
our AMT which adapts to the user’s
natural stride length, and even allows
users to control their stride height using
our new Open Stride feature.
Are there any tips you would give ‘buyers’
when deciding on a new installation
of equipment for their gym or studio?
I would advise buyers to do the same
things that we do when designing
equipment and that is to understand your
customer and listen to their feedback.
If you are a fitness expert, avoid letting
your own opinions and preferences cloud
your opinion of the products and services
you select. I am often surprised when I
sometimes see large facilities and chains
purchase equipment based primarily
on what they personally like to use. Trial
equipment, take surveys and listen: the
customer is always right.