WNiF Magazine - Autumn 2013 Edition | Page 86

BUSINESS RESOURCES Advertisement PaymentHub PulseTec Solutions PaySmart See our ad p21 See our ad p26 stand X52 stand X26 PaySmart PaymentHub Direct Debit is unique because there are no hidden fees and surprises, you get paid faster, and you can decide how your customers are managed. There are no locked-in contracts with PaymentHub. Our clients stay with us because they want to. They enjoy faster, regular payments, and a steady cashflow. One low fee is all you pay with PaymentHub. It’s simple and predictable. It’s also quick and easy to get aboard and get set up. Big news for your business! At the Australian Fitness and Health Expo in April, we reveal the full details of PaySmart 2013 Benchmark Direct Debit Billing, the most comprehensive billing and software service in Australia! Discover how PaySmart provides strong cash flow for your business, and the most valuable combination of support, processes,innovation and business development at no extra cost! Phone: 1300 909 339 Email: [email protected] Website: www.paymenthub.com.au BUYERS’ GUIDE PaymentHub Direct Debit Phone: 1800 801 797 Email: [email protected] Website: www.ffapaysmart.com.au stand S42 ClientConnect Software Billing Integration Need to streamline and automate your direct debit billing processes? Want a choice of billing provider? Well ClientConnect Software offers you just that! Our easy to use, affordable software not only manages all aspects of your studio or club but it offers integration with several leading billing providers, saving you time and giving you greater control. Choose your billing provider; negotiate the best rates and the level of service you need. Grow and manage your business more efficiently. Phone: 1300 802 377 Email: [email protected] Website: www.clientconnectsoftware.com.au EQUIPMENT Kickbike Australia Leisure Concepts Precor See our ad p9 See our ad p5 stand U46 Kickbike STOTT PILATES Club SPX Reformer The bench mark reformer for group reformer classes the Club SPX represents unparalled quality and value for money. Sold in bundles all reformers include a reformer box, roll up pole, foot strap and instructional DVDs. The innovative and premium design of Precor’s Adaptive Motion Trainer ® (AMT®) with Open Stride™ takes fitness to a whole new level. This single piece of equipment fully engages exercisers of all fitness levels with an infinite range of stride paths, making every session a personalised experience. The AMT® provides exercisers boundless cardio variety without the need to change machines, with adjustable stride height and length. It can even duplicate the workouts of treadmills, ellipticals and bikes. Having your own customised gym vending machine for your members to purchase industry specific drink and food product 24/7 is becoming ever increasingly popular. The small amount of time and effort put in can be very profitable and rewarding. But at the same time, you could be faced with some challenges. There are a few important steps to remember to make your endeavour easier. Step 1. Place your vending machine for maximum ROI. Look for a high foot traffic location within your gym to place your vending machine. The higher the foot traffic, the larger number of potential sales you will have. Think of it as real estate; you have paid for floor space in your gym and you want the highest ROI from every square foot of it. A well placed and correctly stocked vending machine will provide you with excellent profit opportunities. Step 2. Choose what to vend wisely. With your data about the members in your gym, decide what products you should stock in your vending machine that is relevant to their needs and wants. If you are offering your customers cans of soft drink, chocolates and a bag of potato chips from your machine, they probably won’t be buying much. They would probably prefer specialty drink and food products such as pre and post workout, proteins, energy, gainers and mineral water. Adaptive Motion Trainer ® (AMT®) The ultimate cross training tool. A great way to have a lot of fun, while enjoying a moving scenery. You won’t care that it targets core strength, glute activation and hip flexor, or that it also works the rest of the muscles in body, because you’ll be having too much fun. And it allows you to actually train with your client, instead of standing over them. Take it for the workout it deserves. You’ll be impressed. How to make your gym vending machine more appealing to your members and more profitable for you Phone: 1300 730 206 Email: [email protected] Website: www.kickbike.com.au List Price: $3,295 Phone: 1300 911 441 Website: www.leisureconcepts.com.au Phone: 1800 651 872 Email: [email protected] Website: www.precor.com/en-au 86 WHAT’S NEW IN FITNESS - AUTUMN 2013 Step 3. Partner with a good supplier. It is vital that you find a good supplier of the products you want to stock in your vending machine; one that will give you sound advice, be able to supply you regularly and one that is willing to help with promotions and giveaways. They should also be able to help you compile a list of the most popular products in their range and this can be a good starting point when stocking your vending machine for the first time. There are many suppliers to choose from such as…Flush Fitness, Superior Supplements, Musashi, Body Science, Endura, Horleys and Max’s; these are just a small example of many suppliers that will help you. Step 4. Make a good presentation. Try to make your vending presentation more personalized and unique. For instance, run weekly or monthly specials which are advertised throughout the gym, newsletters, blogs and email alerts. If it is the Christmas season, dress-up your vending machine with red and green wrappers or something that says, “Hey! Merry Christmas”. Use your creative juices to keep your members engaged in the products you are selling. Encourage your gym members to go to and use your vending machine by placing well sited signs around the gym and changing rooms; attach specials you are running or nutritional information to encourage consumption. ! Step 5. Get support from your equipment supplier. Your vending machine equipment supplier should have the resources to give you free telephone support, as and when you need it. Use this free service to help with any technical questions you may have or changes you wish to make to the machine. Tap into their knowledge; your supplier should have many years of experience in the vending business and will be able to help with product selection and marketing. Choose a credible vending machine supplier that will deliver good quality, reliable and modern vending machines. The best thing you can do is to purchase from a company that has a good track record in supplying the fitness industry and are able to help arrange service and repair of the machine if there are any glitches. Be sure the dealer can deliver the machine to your gym and place it exactly where it needs to go, and give you all the necessary information for a hassle free startup. Choose machines with both coin and note acceptors attached, so your members can pay with both and receive change when required. You may also want to consider branding your vending machine with your company logo to help with your marketing strategy. The key to any success in having a profitable gym vending machine is to plan things ahead of time and to assume inevitable circumstances that might hamper the attainment of your business goals. Try to follow the five steps and your success will be a little easier! If you would like to learn more about the rewards of owning a customised gym vending machine, telephone: Worldwide Vending & Refrigeration on 1300 386 609 or write to them at [email protected]