TRESHNA (www.treshna.com/gym)
plan.
Treshna Enterprises’s GymMaster software has been
involved in the fitness industry for over a decade and
provides a wide range of services to a client base that
ranges from individual personal trainers to multi-site
chains. With between 35% and 40% of the market share in
New Zealand, Treshna has been focusing on bringing the
benefits of the software to Australia since 2011.
Our commitment to our customers is reflected in our high
service levels. Our 19 years’ experience in this industry
enables us to relate to our customers and understand their
needs, such as incorporating their requests into future
versions of the software. As the developers, customers
enjoy a speedy turnaround on requests and helpdesk
support. We can provide a list of reference sites that a
prospect can contact to discuss our EZeMember software
and the level of after sales support.
What’s new or different about your product?
We have a number of new franchise models for clients to
choose from. With increasing interest from the multi-site
market we are now able to offer a number of custom
options to our clients so that they can pick which model
best meets their budget and functional requirements.
What sort of business are you most suited to?
The majority of our customers are single site, large multidiscipline fitness facilities, or small to mid size chains that
require door access control, sophisticated campaigning
and messaging capabilities and want to use a web
booking tool. We do particularly well in this market as we
offer many custom solutions.
In saying this we also have many smaller businesses and
PT’s using our economical solutions of the ‘Mini’ and
‘Standard’ which still offer a large range of features. As
their businesses don’t have the complexities of a larger
operation we can offer a low cost solution with integrated
PCI compliant direct debit billing.
What sets you apart from other providers?
We offer a fully integrated combination of hardware, web
prospect management and server solutions. Our clients
also have the freedom to make changes as and when
they require rather than being restricted to an off the shelf
solution.
What advice do you have for someone considering a
member management system?
Before you start downloading demos and surfing the
net, sit down and brainstorm a list of what you would like
to be able to achieve with your member management
system. Then use this as a rating sheet comparing different
packages. Remember to include items such as the type
of support provided, training available, contract fine-print
etc. It keeps the search objective and ensures the right
solution is found for your business at the end of the day.
The GymMaster software is a package that meets
our multi-site needs, through its prospect and current
member management, as well as the POS and
reporting capabilities. In addition it has provided us
some great flexibility with meeting our weekly billing
needs.
– Con, Lifestyle Fitness, Sydney.
PLATYPUS (www.ezemember.info)
Based in Brisbane, Platypus has been operating for the
past 30 years, 19 years of which have been in the fitness
industry. EZeMember is currently used by a range of clients
from PT studios all the way up to multi-site gyms. According
to Margaret Hutley, Sales and Marketing Director at
Platypus, their niche is gyms or smaller chains.
Why should a club use member management?
There are many benefits to installing a system, an obvious
one is control. We have had several customers say to us
that once they have installed our EZeMember system they
have discovered members using the facilities who are
unfinancial (some for considerable amounts of time). Also
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it reduces administration time through the automated
processes, freeing up staff to focus on the most important
aspects of their business - their members.
What differentiates you from other providers?
We allow choice. Some software providers force the
centre to use their direct debit providers. We have direct
integration with payment providers, or a centre can very
easily manage their own. We listen to our customers and
implement customer requests in future versions. We also
have a high level of customer after sales support. We
offer different purchase methods, allowing a choice of
subscription basis, purchase outright or use a payment
WHAT’S NEW IN FITNESS - AUTUMN 2013
What recommendations do you have for someone
considering a member management system?
Don’t just look at price, look at the customer service level
you are receiving prior to the sale and check testimonials.
Check that there is a willingness to listen to customers’
feature requests for inclusion in future versions. Make sure
you have a choice in how you want to manage your
business - be it through payment method and payment
providers, or the option of whether to have cloud access
or not.
EzeMember has been a huge factor in the success of our
gym since we first installed the program 18 years ago.
– Alan Mead, Brisbane Fitness and Aquatic Centre.
Gumnut Systems International (www.gumnuts.com)
20 years of experience in providing member management
systems globally, including the likes of Virgin Group in the
UK and Pharaoh’s Club in Dubai, gave Gumnuts some
solid fitness experience before marketing these systems
to Australia in 1993. Gumnuts CEO Nedim Aydogdu says
as well as this, they are taking their years of experience
with multi-site operations like spas and wellness centres
(such as Endota in Australia) and producing a system that
is completely flexible and scalable to Australian fitness
centres and PT studios.
How do you differ from other providers?
Definitely the support. A lot of other companies say they
are 24/7 but then charge you extra for calling outside of
business hours or emailing them. Business hours for a gym
can be 6am to 10pm including weekends and so we offer
true 24/7 support from our global help desk in Manila.
There is always someone to take your call and there are no
hidden costs. You can even Skype the help desk. As well,
we don’t take commissions off your direct debits or web
bookings like some other companies do.
What’s new or different about your product?
While we are used to working with multiple sites, we can
also work with individuals. With Gumnuts clients can book
sessions, purchase a gift voucher online or from their
mobile app, and PT’s can use their iPads to access their
bookings and process member information from a park or
their studio.
What else can your system do?
Stock control, retail sales, staff management with various
commission structures, and marketing with emails and two
way SMS - so you can send out appointment reminders
and marketing messages and the member can respond.
This system is a win-win for all; my staff love it, my members
receive great service and it directly affects my ability to
increase the bottom line. In all areas Links exceeds my
expectations.
– Nigel Sonter, Five Star Fitness Port Macquarie.
Links Modular Solutions (www.linksmodularsolutions.com)
Designed by experts in the leisure industry, Links Modular
Solutions has developed business tools that are shaping
WHAT’S NEW IN FITNESS - AUTUMN 2013
the way that the industry operates. We spoke to Don
Hartley, Managing Director of Links, who stated ‘As the
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