6
SIMPLE
STEPS
TO
BUSINESS
SUCCESS
2013
is underway and time is not slowing for anyone. Running
a business requires many skills – sales and marketing,
accounting, team development, product and service
implementation, system development, plus loads more – tired yet? With all
these hats to wear, it is easy to feel overwhelmed and, as a result, revert back
to wearing only those hats you enjoy. This can be dangerous as it may prevent
you from achieving the goals you really want to obtain this year. So, here
are six simple steps to follow to ensure you reach and even surpass your 2013
business goals.
Once you have created your vision, a clear
and concise plan and strategy on how you
will achieve this plan is required.
by James Short
Step 1.
Create Your Vision
Step 2.
Sharpen Your
Leadership Skills
Step 3.
Plan and Strategise
Step 4.
Develop and Refine
Your Team
Step 5.
Be Accountable
Step 6.
Appoint a Board of
Advisors
Where is your business going? What will
it look like by the end of the year? On
paper, clearly articulate what it looks like,
the type of clients you will have, the team
members that are on board and how
healthy your bank account is. The clearer
the vision, the clearer it will be to achieve
the next five steps.
Every business requires leadership.
My definition of leadership is vision
plus communication (and I define
communication by the response you
receive; try that definition on for a week
and see what happens). Figure out what
kind of leader you are. Ask yourself who
is your leadership role model and learn
from them. Identify what leadership skills
you need to develop further and take
action to do so.
Once you have created your vision, a
clear and concise plan and strategy on
how you will achieve this plan is required.
Break down the vision into 12-month,
nine-month, six-month and three-month
goals. Then take your three-month
goals and create a plan. This threemonth plan has 12 weeks to it and each
week certain activity is required to be
achieved in order to get you closer to
your 90-day goals. For example, if you
would like 10 extra clients within 90 days,
and you know that it takes 100 calls to
get 10 appointments; and you convert
1 new client from those appointments;
then each week you need to be making
approximately 85 calls to achieve your
goal.
Having the right team member on the
bus and in the correct seat on the bus is
critical to yo ur business success. Recruit,
develop and continuously train your team
and it will pay dividends to your business.
You cannot do everything yourself; there
aren’t enough hours in the day. So build
your dream team, invest the time and
money to get it absolutely right, and
impressive results will follow.
As a business owner, who holds you
accountable? Your team, your clients,
your accountant? Or do you have your
own business coach? Being accountable
will eliminate the excuses and produce
better results. This is similar to how your
members employ your services (e.g.,
a personal trainer) to help them avoid
making excuses and assist them in
obtaining their health and fitness goals.
Who is on your support team? Do
you have a mentor or a role model,
or someone who you can share your
vision with, and receive brutally honest
feedback from? You don’t have to go
it alone. People always want to help,
however you just have to find the ones
that you respect,share similar values with,
and that you can learn and grow from.
Creating a board of advisors assists in fast
tracking your success as you can learn
from their mistakes and success.
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WHAT’S NEW IN FITNESS - AUTUMN 2013
So, there you have it. Make 2013 a year of success and achievement.
Take the time out to go through these 6 easy steps and watch your business flourish.
Go for greatness!
WHAT’S NEW IN FITNESS - AUTUMN 2013
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