WLM WLM Summer 2015 - Page 18

WLM | business did sales. Dead Drift Fly Fishing now has a worldwide customer base shipping orders to Scotland, Australia, Dubai and France. The newest addition to the Dead Drift Team is Dutch, a Catahoula Leopard Dog that Drew adopted from Black Dog Animal Rescue in Cheyenne. This summer, the Doorn brothers will take the grassroots marketing approach to another level, attending more markets and festivals in Wyoming and Colorado. More change is in store as they have outgrown the design office on Grand Avenue in Laramie. The search is underway for an acceptable design space for Drew and a larger, airy space for Grant to handle the production. In their spare time, Drew and Grant are both avid mountain bikers, skiers and of course, fishermen. The guys are also in the process of helping each other remodel their homes in Laramie. To check out these designs for yourself, visit them online … Dead Drift Fly Fishing at deaddriftfly.com, and Scrappers Hockey at scrappershockey.com. W L M brands, but did not speak to the sport, Wyoming or the fisherman. Using Drew’s design skills and Grant’s printing skills – not to mention a state of the art, Direct to Garment printing system, the brothers can print prototypes, adjust files and try different color options in just a few minutes. Grant uses a “just in time” printing method that allows for limited back stock of inventory. Basically, the designs are printed when the order is received. Belay Designs began in Downtown Laramie, and the Downtown Laramie Business Association has been very helpful introducing the Doorns to the community. One way the guys established themselves in Laramie was through the Laramie Farmers Markets. The brothers were able to set up on the street, sell their tees and meet the residents of the community. This grassroots style of marketing paid off, and customers returned week after week to see what new items Drew and Grant had created. The line of fly fishing tees with Wyoming themes grew by leaps and bounds and so 18 Wyoming Lifestyle Magazine | Summer 2015