WLM | health
The decision to become a major
player proved to be the right move
for the company, and the people of
Wyoming. Without WINhealth,
whether on the exchange or offering
coverage to employers throughout
the state, there would be limited
or no competition, and thus it is
conceivable that premiums could
soar with just one company offering
plans. The verdict to participate was
no small feat, in fact, it completely
transformed the organization.
WINhealth moved swiftly and
boldly in an effort to prepare
the company for a huge change.
Essentially, an entirely new product
offering was being added to their
operations. Prior to the ACA, the
company primarily focused on small
and large group plan sales. The
idea of purchasing health insurance
through an exchange was largely
foreign to American consumers, let
alone health insurance companies.
The efforts to prepare and educate
the staff and current and potential
members about plan offerings and
this new process of purchasing
health insurance was a daunting
task. Nevertheless, WINhealth
embarked on its journey by creating
and offering a number of benefit
plans aimed at individuals, in
addition to groups.
Network Expansion – WINhealth
set out on a mission to expand their
network of healthcare providers
to provide improved access to
care for their members. The result
was a robust direct network that
covered all of Wyoming and
extended into Colorado, Nebraska,
Montana, and Utah. WINhealth
also contracts with First Choice of
the Midwest in Wyoming for an
even richer network, and Multiplan
for a national network of providers.
The result was 42 hospitals, 1,729
primary care physicians, and 4,395
specialists plus many more in
WINhealth’s extended network,
through First Choice of the Midwest
and Multiplan.
Rebranding – A new chapter
meant a fresh look was in order.
The typical healthcare blue was left
behind, as was the word “Partners”
at the end of their name. WINhealth
didn’t aspire to blend in, they sought
to stand out - a bright color palette,
bold mark, and fresh messaging
were in order.
www.wyolifestyle.com
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