WLM | business
did sales. Dead Drift Fly Fishing now has a worldwide
customer base shipping orders to Scotland, Australia,
Dubai and France.
The newest addition to the Dead Drift Team is Dutch,
a Catahoula Leopard Dog that Drew adopted from
Black Dog Animal Rescue in Cheyenne. This summer,
the Doorn brothers will take the grassroots marketing
approach to another level, attending more markets
and festivals in Wyoming and Colorado. More change
is in store as they have outgrown the design office on
Grand Avenue in Laramie. The search is underway for
an acceptable design space for Drew and a larger, airy
space for Grant to handle the production.
In their spare time, Drew and Grant are both avid
mountain bikers, skiers and of course, fishermen.
The guys are also in the process of helping each other
remodel their homes in Laramie. To check out these
designs for yourself, visit them online … Dead Drift Fly
Fishing at deaddriftfly.com, and Scrappers Hockey at
scrappershockey.com. W L M
brands, but did not speak to the sport, Wyoming or
the fisherman. Using Drew’s design skills and Grant’s
printing skills – not to mention a state of the art, Direct
to Garment printing system, the brothers can print
prototypes, adjust files and try different color options
in just a few minutes. Grant uses a “just in time”
printing method that allows for limited back stock of
inventory. Basically, the designs are printed when the
order is received.
Belay Designs began in Downtown Laramie, and the
Downtown Laramie Business Association has been
very helpful introducing the Doorns to the community.
One way the guys established themselves in Laramie
was through the Laramie Farmers Markets. The
brothers were able to set up on the street, sell their
tees and meet the residents of the community. This
grassroots style of marketing paid off, and customers
returned week after week to see what new items Drew
and Grant had created. The line of fly fishing tees with
Wyoming themes grew by leaps and bounds and so
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Wyoming Lifestyle Magazine | Summer 2015