Organization and Tourism Division
message. If a chavera wants to connect with new recruits, she
must also consider how she as the messenger might affect
a new member’s desire to join – will she feel intimidated or
invited? Put off or welcomed?
One of the MOR’s most enigmatic speakers, Dr. Yaniv
Levyatan, explained to chaverot the importance of getting
their target audience – Generation Y – to do the advertising
for them. Using the example of how Apple’s unique
trademark white headphones – worn by Apple consumers –
helped advertise iPhones and iPods, Dr. Levyatan explained
that one of the most important things a federation president
could do was to get members of Generation Y to recruit
Generation Y.
Getting the work done for you
Daphna Frucht (33) and Iris Lanchiano (27) were the
youngest conference attendees. Bright, well-spoken and
charismatic, Daphna founded the Young WIZO group in
Vienna in 2010 after realizing that Aviv was simply not the
appropriate fit for her age bracket. “Avivs are mostly 40-plus
and family oriented. They all have k