Marketing mix
Price
The WishList app is a subscription of £10,000 a year for retailers such as Topshop. It can be used on many different terminals within a building (head office), benefiting different departments such as Marketing and Public Relations. Making retailers pay for the service means it can be free for consumers to download. This way the WishList brand is still making profit.
Product
The WishList brand makes online shopping easier and quicker for consumers. Providing an app that can save all your online wish lists, a product screen shot and provide discounts. Retailers can use the app to keep track of their consumers and analyse what their popular products are. Helping them to develop customer profiles.
ishlist is an app, made to make online shopping easier and quicker for consumers.
ishlist is an app, made to make online shopping easier and quicker for consumers.
Place
The application is located on the app store, it can be accessed on Apple and Android devices. A website will be used for to communicate with other businesses.
ishlist is an app, made to make online shopping easier and quicker for consumers.
ishlist is an app, made to make online shopping easier and quicker for consumers.
Promotion
Using social media platforms such as Twitter, Instagram, Facebook and Linkedin. Instagram influencers will be the main source of promotion towards my target market (16-21). Creating a website to communicate the with other businesses, using business to business marketing.
ishlist is an app, made to make online shopping easier and quicker for consumers.
ishlist is an app, made to make online shopping easier and quicker for consumers.
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