Technological
Although this app is a development of technology, it must keep up with any new software and updates. As this app is making shopping easier for consumers they are more likely to purchase an item through the app, therefore increasing retailers profits. This app development can also be used by retailers to gather data for building their own consumer profiles. This can be used through many terminals within a building, for example in Topshop's head office 150 computers will have access to the same information. This development of technology is beneficial to retailers in many ways. Technology has become so advanced, it has started to replace workers in factories, machines can now do jobs just as well or even better. This is not something that will
Legal
Although WishList is an app, it still has to listen to the tax laws
and policies, tax has to be paid on any profit made. As the app is
taking peoples personal details e.g. email, there are privacy laws
and conditions it must abide by. Making sure that consumers
personal information do not leak being the main priority. As retailers
can use the app to gather data, the app makes sure they do not get
any personal information. Retailers will not know your email or
name, the only information they get is the date of birth, gender and
products you are interested in. There is also the terms of use, WishList
must let people know how to use the app and what consequences
are in place if these rules are not obeyed.
Economical
The UK suffers from poor productivity growth. This means the WishList app may struggle to develop and grow due to lower average wages and lower rates of profit. This means businesses may not want to subscribe to the app as their current profits are not as high as they were in previous years. The app is however free for consumers to use, the more consumers that get involved with the app, the more retailers will be inclined to subscribe.
effect the WishList app as it is head office and computer based work, and still needs a team of people developing the app together.
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