W
L
TIP OF THE ICEBERG
Nik & Justine are no strangers to the phrase “Wow what
an incredible life you have, travelling, partying, going to
events…”
People base this on their personal branding via social media
posts; they are lucky enough to have a job where they get to
do a lot of fun things. What they post on their social media
channels is merely the tip of the iceberg. They share the more
interesting, fun things they are up to, not the countless hours
preparation, knuckled down hard work & late nights behind
a keyboard.
It’s the same with a company. The brand image is what clients
see, the perception of the company. It’s designed to portray
how a company wishes to be seen, to build trust in its services
and to strengthen its performance. Branding is considered
so important that arguably the world’s most recognisable
brand Coca Cola once said “If [we] were to lose all of our
production-related assets in a disaster, the company would
survive. By contrast, if all consumers were to have a sudden
lapse of memory and forget everything related to Coca-Cola,
the company would go out of business.”
A brand is built out of multiple elements which must be
consistent and take a great deal of thought & constant evolution
to support the brand tip. The underwater part of the branding
iceberg consists of almost all elements of the business. The
digital presence must be consistent; the website, a company’s
shop front, must follow the brand guidelines. Colours, logos,
images, videos must be harmonious. The tone of the content
must fit with the brand, details must be polished. This must
match with the social media posts, similar style, colour &
tone of graphic design. Documents should be consistent from
quotations to the final invoice. Adverts, traditional or digital,
again should be consistent to build the brand.
The brand must be carried through the physical aspects
of a business. The shop or factory sign should match the
graphics on the side of the van. They should be consistent
with any work wear, a business card, give away merchandise;
everything must match.
Is branding truly that important though? Would the colour
or shape of a logo really effect sales? Barely an episode of
Dragon’s Den goes past without some of the UK’s leading
business people talking deeply about branding.
Justine agrees saying “When we rebranded early last year,
we noticed a tangible increase in conversions of quotes to
sales”. Nik added “Having worked with brands & marketing
for many years, and evolved many, I had not been through a
complete rebrand until Revolution Four. I was overwhelmed
by the massive positive effect that the rebranding made, both
with our clients and our own internal attitude.”
Revolution Four are looking to collaborate with businesses
keen to increase their sales & brand awareness through
powerful marketing techniques. For an informal initial
chat call 0151 348 7044 or visit www.revolutionfour.co.uk
Keep an eye out for them on socials @revolu4ion
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