A GRAPHICAL BUSINESS
T E L: 0 1 5 1 7 0 7 9 2 6 3 W W W. Z E R O F O U R. N E T
The UK’ s leading Automotive Expert Witnesses
TESTIMONIAL
“ I was incredibly impressed with Laird’ s translation services, from the ease of their booking system, the regularity of updates, right the way through to the professionalism of their translator, who was patient, polite and courteous.”
W L
Take a
Break
BUSINESS www. laird. expert 0151 342 9961
UK’ s Leading Independent Automotive Experts
!"#$%&'$(#%)&*#+(,-#./% 01 # 2 # 34! 5 #!( 6 # 7898 #:" 9 # 7! 7!
;"#+))*#,-%((-#</=(%>))<# 2 #< 8 #!*? # 7898 #@ 7 @#;": A
W & W
Food Hall & Wine Merchants
+++ 2B(%) 6) C % 2 '(- COMING SOON
heswall @ whitmoreandwhite. co. uk www. whitmoreandwhite. co. uk
deli lunch with wine for two
at Whitmore & White West Kirby
T E L: 0 1 5 1 7 0 7 9 2 6 3 W W W. Z E R O F O U R. N E T
WARNING: GRAPHIC CONTENT
Our graphic designers have created these with love, care & attention to detail.
A GRAPHICAL BUSINESS
A picture can paint a thousand words; an image is better at conveying an idea quicker & more simply than a wordy description. This is the amazing power of graphic design.
Graphic Designers need to understand how a business wishes to represent itself. What are their wants & needs, their culture, ethos and identity; what image do they wish to portray? A good designer can transform this long conversation into a beautiful graphical representation thus ensuring potential new clients instantly get the company’ s message.
Much of the skill is subtle, almost subliminal, such as the use of particular colour combinations to convey certain feelings, or a clue in the logo( think Amazon’ s A to Z smile or Fedex’ s hidden arrow)
So the role of a graphic designer is to collaborate with a business & marketeers to create an image worthy of the brand, that works throughout the company. Typical assignments are the company’ s logo, their stationary( including email signatures), adverts and social media visuals.
There are less obvious subjects such as business signage. Not just creating the logo, wording and background but considering how lighting and materials alter the look. They are often asked to make mockups of how a shop will look with various iterations of their signage- much cheaper than trying to change a sign once it’ s up! They also design vehicle wraps, which need very careful planning.
Hampshire Police placed an advert on the back of a bus depicting one of their constables but failed to consider the exhaust exiting somewhat inappropriately below the belt. Awkward to say the least …
Technology branding is important; in particular social media platforms tend to have unusual sizes. Some profile pictures are round( like Twitter) whilst cover images tend to be pillarbox shaped. It’ s therefore important to have specifically designed images and video.
The website needs to look instantly appealing & inviting, especially the landing page. All pages must reflect the brand & have consistent imagery & graphics as must any supporting apps.
It’ s important that the Graphic Design team are involved in all aspects of the business from the initial marketing to the final aftercare to ensure gorgeous & consistent branding that epitomises the spirit of the company.
Revolution Four are currently offering a free branding consultation, with no obligation.
To arrange a chat message: thrive @ revolutionfour. co. uk or call 0151 348 7044. wirrallife. com 93