A GRAPHICAL BUSINESS
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WARNING : GRAPHIC CONTENT
Our graphic designers have created these with love , care & attention to detail .
A GRAPHICAL BUSINESS
A picture can paint a thousand words ; an image is better at conveying an idea quicker & more simply than a wordy description . This is the amazing power of graphic design .
Graphic Designers need to understand how a business wishes to represent itself . What are their wants & needs , their culture , ethos and identity ; what image do they wish to portray ? A good designer can transform this long conversation into a beautiful graphical representation thus ensuring potential new clients instantly get the company ’ s message .
Much of the skill is subtle , almost subliminal , such as the use of particular colour combinations to convey certain feelings , or a clue in the logo ( think Amazon ’ s A to Z smile or Fedex ’ s hidden arrow )
So the role of a graphic designer is to collaborate with a business & marketeers to create an image worthy of the brand , that works throughout the company . Typical assignments are the company ’ s logo , their stationary ( including email signatures ), adverts and social media visuals .
There are less obvious subjects such as business signage . Not just creating the logo , wording and background but considering how lighting and materials alter the look . They are often asked to make mockups of how a shop will look with various iterations of their signage - much cheaper than trying to change a sign once it ’ s up ! They also design vehicle wraps , which need very careful planning .
Hampshire Police placed an advert on the back of a bus depicting one of their constables but failed to consider the exhaust exiting somewhat inappropriately below the belt . Awkward to say the least …
Technology branding is important ; in particular social media platforms tend to have unusual sizes . Some profile pictures are round ( like Twitter ) whilst cover images tend to be pillarbox shaped . It ’ s therefore important to have specifically designed images and video .
The website needs to look instantly appealing & inviting , especially the landing page . All pages must reflect the brand & have consistent imagery & graphics as must any supporting apps .
It ’ s important that the Graphic Design team are involved in all aspects of the business from the initial marketing to the final aftercare to ensure gorgeous & consistent branding that epitomises the spirit of the company .
Revolution Four are currently offering a free branding consultation , with no obligation .
To arrange a chat message : thrive @ revolutionfour . co . uk or call 0151 348 7044 . wirrallife . com 93