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HOW TO CREATE AN OUTSTANDING WEBSITE
With nearly 2 billion sites on the web, we need to ensure that
yours is found by Google and more importantly, your customers.
Firstly the graphic designers create the feel of the website. We’re
passionate about creating visually appealing sites in order to draw
the reader in, to ensure that they can find what they’re looking for
easily. It must look immediately impressive.
Then we consider how it will be found. Search Engines utilise a
complex set of algorithms that evaluate how well websites in
their index match the search query. They take into account how
well a website performs, in particular their load time, technical
specification, links and importantly content relevance. In other
words it has to be a good website; working well & with genuinely
useful information.
This is why we bring marketers into a website build; a developer
can construct a technically brilliant website, with everything
working as it should, good functionality, responsive design,
seamless navigation, etc. However, it is the job of the marketer to
consider how to get the optimum amount of traffic to the site, with
forethought coupled with regular analysis & tweaking.
A marketers basic function is to generate more sales than otherwise
would occur. With sales being the prime reason for many websites,
it is essential that they are involved in the build to establish an
authentic experience for the user.
Some websites do not have e-commerce shops attached and
are simply electronic equivalents of the company brochure.
Nevertheless, these too need a marketers magical touch or they’ll
only be seen by a fraction of those who would benefit from them.
Less traffic means fewer sales leads created.
Not all sites are designed with sales as their principal focus.
Sometimes we’re asked to design a site with a specific purpose. For
example a company may have plenty of sales but be struggling to
recruit enough staff to cope. We ensure that the site is appealing
to potential employees focusing on say the company’s culture and
staff events, training, development.
It is the unique cocktail of web developer, graphic designer and
marketer that provides a platform for truly bespoke, outstanding
and successful website.
Is your website driving sales? Does it need an overhaul? Do you
need a technology partner who really understands the needs of
your business?
For a free initial consultation contact the Revolution Four team
on 0151 348 7044, [email protected] or on socials
@revolu4ion www.revolutionfour.co.uk
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