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IS YOUR BUSINESS ON THE LINE OR ONLINE ?
Between lockdown , tiers and circuit breakers , it ’ s been challenging to steer a business through such stormy waters . Out of chaos comes opportunity & we ’ ve seen some amazing metamorphosis of businesses transitioning from the high street to online .
Restaurants have adapted to offer food as a takeaway service or in some cases as raw products with their secret recipes . Hotels have been offering their rooms as hot-desk work spaces or homeless shelters , whilst vehicle assessors have developed self serve apps to remotely assess damaged cars .
Some of these businesses are not just surviving , but actually thriving as a result of these changes . Many have said that they will not return to their previous model .
Technical Skills The common factor of all these business is having the technical ability to pivot their business model ; restaurants need online ordering & fulfilment systems , hotels need to adapt booking tables , the assessors needed to develop & deploy a reliable app . They all require the technical skills to realise their ambitions and have needed to react quickly to the situation .
Digital Marketing On top of pivoting their model , a business must be able to tell the world what they ’ ve done . With customers not visiting their premises they need to be able to shout about it online , so a sound digital marketing strategy is essential . Businesses have turned to digital channels such as social media , search engine optimisation ( SEO ), search engine marketing ( SEM ) and several other methods to ensure their offerings are placed in front of the right people at the right time .
Going Digital We have been listening to the issues facing many businesses in these unprecedented times and appreciate that the digital world can seem daunting . However , the theory behind a high street shop and an online business is similar ; they both need to attract visitors , show off their goods , be able to answer questions about their products , make it easy to buy them , check they ’ re happy once they ’ ve bought them , offer them further similar items .
The attraction part online is all about a digital marketing strategy , of which there are a dozen or more techniques dependant on the product , budget and demographic . Showing off the goods relies on a good website with products clearly photographed & described . Well thought out ‘ frequently asked questions ’ ( FAQs ) can often turn a browsing visitor into an actual customer .
The ecommerce part of the website should be easy to use and super simple for the client to order and pay , securely & quickly . After service is important , whether that ’ s checking a customer ' s satisfaction , to gain reviews or simply checking they ’ re comfortable using the product . This also links into the next sale ; “ because you bought that , you may like this …”, a very easy way to increase sales .
Free Digital Help We are now offering Wirral businesses a free consultation during lockdown . From businesses with no online presence to those wishing to take their digital sales to the next level , we ' re here to help .
Meetings can be socially distanced in our offices , on Zoom meeting or over the phone . To arrange , please contact us at thrive @ revolutionfour . co . uk or call us on 0151 348 7044 . wirrallife . com 77