IN BRIEF
RADIO WIRRAL PLANS
RELAUNCH ON LOCAL DAB
KEEKO KIDS CELEBRATE
MERGER AND NEW
PREMISES IN MORETON
Keeko Kids have officially celebrated the merger of 2
companies, owned by local business woman, Sarah
Chinnaraja, with a glittering party at their new premises
in Moreton, attended by over 100 guests.
Dynamic Duo Marketeers Nik Ellis & Justine
McLaughlin have partnered with Radio Wirral Legends
to bring a recharged station to Wirral’s airwaves.
Radio Wirral was created to serve the residents & expats of Wirral
wanting to soak up the life, community & culture it exudes from the
peninsula.
This month we are delighted to announce a ground-up rebuild of the
station, recharged & reinvigorated with a fresh team.
The very best of the original crew, Ian Kenyon, Peter Silcock & Tom
Hunter have been joined by digital marketing duo Nik Ellis & Justine
McLaughlin to create a diverse & vibrant team.
This collaboration combines a wealth of broadcasting experience,
knowledge & passion with digital & marketing wizardry to unleash a
modern, dynamic station on the Wirral.
With a complete rebrand, restructure & goals, the team can now offer
unique marketing opportunities to Wirral businesses, support at
Wirral events, whilst playing an amazing array of music 24/7.
Chairman Peter said “We’re proud to call the Wirral our home, so we’re
excited to now provide a positive local broadcast to the residents &
businesses across the peninsular.”
Nik added “We’re thrilled to be involved in this evolution of the station.
It’s great to offer a useful, fun & friendly service to listeners across the
Wirral & beyond.”
Radio Wirral will be broadcasting on DAB radios from 1st November
(Day After Brexit) so make sure you tune in & get involved with the
peninsula's very own radio station.
Keeko was founded over 20 years ago with the unique creation of the
Keeko Colouring Board, a product designed to display kids colouring
sheets and crayons and to provide passive play for children. The concept
was a great success and soon attracted huge brands like McDonalds,
Asda & Marks & Spencer. The company worked with a range of
suppliers and non more closely than their British crayon supplier
Stadium Crayons, who had manufactured crayons in the South of
England for over 60 years. Sadly, Stadium went into administration in
2009 and Keeko had no time to secure a new supplier, let alone have
factories in China audited, and so with no other option owner and MD
Sarah Chinnaraja purchased Stadium Crayons based in Southampton.
This move led to a roller coaster of challenges as the Heswall based
company took on a failing manufacturing arm over 250 miles away
and set about turning the company around and securing the supply of
British made crayons.
Last week saw the company celebrate not only the success they have
made of this venture, but the merger and consolidation of the two
companies as they moved the whole manufacturing facility and the
Heswall offices into one new site in Moreton. The new site in Moreton
produces approximately 30 million crayons each year with capacity
to increase this number. The manufacturing arm is led by General
Manager, Dave Ayling, who joined the company in 2016. Dave said
"The move allows us to continue to compete with Chinese imports
with our quality and bespoke range of kids colouring products."
Sarah Chinnaraja, Owner & Managing Director said: "It is a huge relief
and a blessing to be in one place and to consolidate our business and
look forward to an exciting future together. My huge thanks goes to
my loyal and wonderful team for all their dedication, determination,
hard work and friendship and a massive welcome and thanks to
the new members who have joined us to produce our Wirral made
crayons. I am absolutely delighted to have brought our crayon making
home to the Wirral.”
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