EARTH IS BLOOMING!
HESWALL BASED FLORIST MOVES TO
STUNNING NEW BOUTIQUE
Much-loved Heswall based florists Earth are on the move! The
shop, which has been has synonymous with providing spectacular
blooms and floral designs for over 20 years, is moving just a few
doors up, to a much larger unit on Telegraph Road.
The new boutique has been specially re-designed to incorporate
dedicated consultation areas, a state-of-the-art ‘flower fridge’ and
even its very own floristry school!
Let Your Talents Bloom!
The all-new Cheshire Floristry School will be joining the Earth family
to provide bespoke training in all aspects of floral artistry. From
seasonal workshops and one-to-one tuition, students will be able to
learn the secrets of floral design from owner and acclaimed florist,
Sian Jaoko.
Flower Power
Sian, who has a growing reputation for excellence within the industry,
is thrilled to be passing on her skills to a new generation of florists.
‘I have to say that floristry has been my saviour,’ said Sian. ‘My life
before Earth was very different and I really do think being involved in
the floristry industry has been an absolute life-saver for me.’
A strong statement perhaps but when you discover Sian’s story its
easy to see why she is so passionate about what she does. Earth’s
beautiful shop front, gorgeous window displays and ever-growing
reputation for excellence hides a story of total passion and extreme
determination that is even more beautiful than the flowers they sell.
From Banking To Blooms!
Once a highly respected and focussed banking professional working
with some of the UK’s leading investment banks, Sian’s power-woman
exterior helped her rise to the top of what is a male dominated industry
and succeed at the very highest level in this super competitive (and
stressful) world.
After years working long hours and living the rat-race in London, Sian
finally became pregnant with her miracle baby William. ‘I decided
at that point that the stress and all-consuming banking industry was
no longer for me,’ said Sian. ‘So I decided to try my hand at being a
housewife and guess what, that wasn’t really for me either!’
Not long after this Sian was blessed with a second pregnancy.
‘Unfortunately things didn’t go to plan this time and I became quite
ill. Doctors discovered a tumour in my womb and my pregnancy had
to end at seventeen weeks and I was told I wouldn’t be able to have any
more children. We were all devastated but I kind of went into fight
mode. Whilst I was waiting to find out if I needed Chemo I started to
look into the only thing I knew I loved that could make me happy and
wasn’t about making money. Flowers.’
Earth To Sian!
Sian signed up for a floristry course and after 6 months of waiting
for the nightmare to be over and her bloods were stable enough she
packed her scissors and headed off to floristry school.
‘I literally lost myself in the beauty of flowers,’ said Sian. ‘Learning all
about how they work, how to take care of them and create beautiful
designs was so healing and I was absolutely hooked.’
As a little girl growing up in Heswall, Earth was Sian’s go-to shop for
gifts and Mothers Day presents. ‘If I couldn’t work at Earth I didn’t
want to work anywhere. I was so lucky to get my placement there and
I’ve never left.’
When the previous owners were thinking about selling up Sian
jumped in. ‘I just said ‘I’ll buy it – and then thought, oh no, I don’t
earn mega-bucks and actually haven’t got any money but my two
heroes, my Dad and my husband came up trumps and somehow
found the money to help make my dream a reality.’
Blooming Marvellous
Now, two years on and with thousands of bouquets and hundreds of
weddings under her belt, Sian is continuing to build Earth’s reputation
as one of the finest, most innovative florists in the North.
‘I absolutely love every element of the job,’ said Sian. ‘From the guys
who call in just to surprise their wives with something beautiful on a
whim to large scale events and of course weddings, it really is a dream
come true.’
‘We are really passionate about utilising eco-friendly techniques
too, so a lot of our large scale work will now be focussed on creating
stunning, environmentally friendly designs that don’t use foam and
are kind to the planet and as naturally beautiful as possible.’
‘I will always be eternally grateful to the original owner Anne for
allowing me to pick up where she left off and I’m so excited to take
Earth forward and continue to build its reputation for excellence and
creativity for years to come.’
To find out more about Earth, the new Cheshire Floristry School
and their stunning work please visit: www.earthflorists.com
www.cheshirefloristryschool.co.uk
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