THE BIG REVEAL...
Whitfield are divorcing the two very different parts of
their business, separating Whitfield Business Hub from
Whitfield Business Support. something to exude the four-main skill sets they combine;
tech, creativity, media and business mixed with their rebel
personality.
The Hub has a straight forward business model, providing
serviced offices to companies who require flexible, no
commitment, working space & reception services. Nik explained, “The new name & brand will be representing
us; we’re an eclectic & diverse blend of creative designers,
clever techies & imaginative marketeers. When we speak to
new clients or attend conferences & tech festivals, ‘Whitfield
Business Support’ just sounds a bit dull”.
The Support side is a creative & digital agency who provide
a wide range of outsourced peripheral services, such as
websites, graphics, marketing & pretty much anything that
a business needs to allow the owners to concentrate on their
core business.
The Hub will keep the Whitfield name & branding but
directors Nik & Justine were keen to completely rebrand the
agency side to align it with their ethos & culture. The Hub is
a traditional business whereas the Support arm has a young,
energetic & maverick approach.
For such a creative company, the fundamental objective was
to find a name that represents who they are and what they
do. As arguably one of the most unorthodox companies
on the Wirral this was a quite a challenge. They needed
Justine added “Our old name just didn’t really do us justice.
We’re very keen at adopting emerging tech and using it to
augment business processes plus we’re a vibrant bunch of
left field thinkers. We wanted our brand to encompass that”.
After much pontification, inspirational expeditions &
the occasional bottle of wine, Nik & Justine feel that they
have unearthed the perfect name. The branding will now
cascade from the name & will be exclusively revealed in
next month’s Wirral Life.
0151 342 6365
www.whitfieldbusiness.co.uk
[email protected]
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