W
L
THE MATTHEW O'BRIEN BRAND
There is a saying in Italy: ‘molto tempo dopo che il prezzo è
stato dimenticato, la qualità rimane’. It means: ‘Long after the
price is forgotten the quality remains’. created so that you have an intimate connection with the dress so
that you feel one with what you’re wearing. It’s one of the reasons
why 89% of Matthew’s client are ‘regular wearers’ of the brand.
In England we have been immersed to understand that the price
always comes first. That’s why we have ended up with fish finger
sandwiches, Wayne Rooney and Slough and the Italians ended
up with Gianni Rivera, pencil thin cigars, Puccini and piazzas
of aesthetic significance in provincial cities. To over concern
yourself with price is an attitude that, in the end, costs the
consumer. It has certainly cost our country. We think of those bespoke in terms of pricing. But if you want
good clothes you don’t go to the bargain counter of high street
fashion brands and hope for the best, you go to where it says
quality and if that is the case then the price range you have in
mind is commensurate with what you will otherwise pay for
exclusive Matthew O’Brien designs anyway. It’s just that the only
person you speak to at a high street fashion store is a rushed
check-out assistant asking for your money.
Clothing is your one shot at self-presentation. You can remain
subject to the dictates as to how designers married to high street
outlets want you to show yourself off to the world. Nothing
wrong with that. It’s not quite you but it will do. After all, when
you wear clothes in public that is the only conversation you have
with the majority of people around you.
Or you can spend a bit more and have clothes tailored just for
you. You can enter the world of bespoke fashion and suddenly
you start controlling how you look and how you present yourself.
Matthew O’Brien offers bespoke tailoring. That’s not just
designing an outfit. That’s a bespoke process throughout.
From consultation, designing the concept, selecting the most
appropriate fabric and measuring before producing the finished
design.
That’s not just going to a shop and letting someone else think
for you. That’s engaging with what you are wearing, having
a conversation with the person who is going to shape how
you look so that your style is personalised and uninimitable.
Wearing a dress is the last step in the journey, the design, the
conceptualisation of what you will wear is part of the experience
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By paying just a little bit more Matthew O’Brien will sit with
you, create a hand-made individual in-house garment available
nowhere else on Earth. There’s no bits of piping sagging around
arms, nor threads errantly pointing out from seams nor fabric
that is intent on doing its own thing. This is a garment designed
around and just for you. Just you. Your very own commission.
Just think of that.
Thought goes into every single inch as to how you look with
Matthew. He has an eye on the finest quality British-made
materials (the lacing is from the finest productions of Jole &
Sons, those with the royal seal of appointment) but, where
appropriate, globally-sources fabric. He might go global but the
client experience at Chester’s own Matthew O’Brien boutique is
to offer a level of service and customer engagement that can only
otherwise be experienced in the fashion houses of Paris, London
and Milan.
To find out more, visit www.mattobrien.co.uk.