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THE POWER OF COLLABORATION
Celebrated merchant John Wanamaker is credited with the phrase
“Half the money I spend on advertising is wasted; the trouble is I
don’t know which half.” The traditional model of marketing was to
speculate on a particular media and hope that some of it would reach
the right demographic. Some adverts worked, others fell on stoney
ground.
So in 2019 how does a company stand out against the myriad of adverts
and noise out there & ensure that their message reaches the right
people? Revolution Four director, Nik Ellis said “Whilst we continue
to use traditional marketing methods, mainly for brand awareness, we
thought we’d disrupt this model by paying for what we actually wanted;
a genuine customer. After all that’s why we advertise; to reach out to
people who actually want our products & services.”
To achieve this they considered & analysed the various forms of
marketing and focused on the best and arguably most effective form of
advertising, word of mouth. They set up an Ambassador Scheme as a
way to thank and reward people who recommend them. Originally this
started on a casual basis with their existing clients who were passing
their details to fellow businesses.
Digital Director, Justine McLaughlin said “We wanted to let them know
how much we appreciated their kind gesture. We love collaborating
with other businesses in this way & we often send potential clients back
their way.”
As it grew to friends & family it made sense to open this up to the good
people of the Wirral and thus the scheme was born. Their scheme works
on two levels. Nik explained “It’s hugely important to us that a person
likes what we do and feels completely comfortable to recommend
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us. When they introduce us to a business who subsequently gives us
an order, we pay a referral fee of 10% of the client’s invoice. It works
well, for example, with friends on the likes of Facebook looking for
recommendations. They simply tag us in & we do the rest; if it leads to
a sale, we pay commission.”
AMBASSADOR SCHEME ACCREDITATION PROGRAM
New for 2019 is their Accreditation programme for the Ambassador
Scheme. This allows someone to supplement their income on a different
level, effectively becoming a freelance member of Revolution Four
squad.
Justine said “They join our team for a day to learn about some of our
incredible solutions we provide to local businesses. We empower them
with the confidence, skills & tools required to turn an occasional
recommendation into a regular complementary salary.”
The Accredited Ambassador Scheme has now launched so the team are
looking to onboard new members this year. There is no set amount of
time that’s required making this ideal for people who have a bit of spare
time on their hands.
Nik said “It’s a great compromise of having all the benefits of being
your own boss whilst still having the support, offices & power of a
professional company”.
If this sounds interesting, Nik & Justine are happy to have a (no
obligation) chat over a coffee or glass of wine. Drop a line to
[email protected] or call 0151 348 7044.