JAGUAR TYPE 00. by Si Hall
JAGUAR TYPE 00: UNMISTAKEABLE. UNEXPECTED. DRAMATIC.
Jaguar has unveiled‘ Type 00’, the first physical manifestation of its new creative philosophy, Exuberant Modernism, as the British luxury brand continues its transformation.
Type 00 previews what is to come from Jaguar as it recaptures the original“ Copy Nothing” ethos of founder Sir William Lyons. The concept is intended as a bold design statement, combining dramatic proportions, a long bonnet, sweeping roof line, fastback profile and 23-inch alloy wheels.
The“ Type” prefix links the concept to Jaguar’ s provenance and models such as the E-type, while the first zero refers to zero tail pipe emissions. The second represents its status as car zero in Jaguar’ s new lineage.
‘ Type 00’ is based on Jaguar Electrical Architecture, or JEA, a dedicated platform developed to support a new generation of electric Jaguars. The first re-imagined production model will be a GT, and built in the UK. Jaguar is targeting a range of up to 770km( 478 miles) WLTP or 430 miles( 692km) EPA, with up to 321km( 200 miles) of range added in as little as 15 minutes using rapid charging.
Professor Gerry McGovern OBE, Chief Creative Officer, JLR, said Type 00 is“ a pure expression of Jaguar’ s new creative philosophy” and the foundation stone for a new family of Jaguars. That philosophy, Exuberant Modernism, is built around three characteristics: Exuberant, described as vibrant, uninhibited and fearless; Modernist, meaning future-facing, curious and inspired by the world while respectful of the past; and Compelling, focused on creating holistic, sensory and extraordinary connections with clients.
The exterior combines upright, flush surfaces with a distinctive new Jaguar device mark at its centre. A precise front light signature emphasises the corners of the car, while the side profile features the Jaguar“ leaper” laser-etched into hand-finished brass ingots. These can deploy to reveal rear-facing cameras, while charging ports and front air intakes remain hidden until required. At the rear, a glassless tailgate and panoramic body-harmonised glazed roof create a sculptural effect. Horizontal Strike through graphics conceal full width tail lights and emphasise the car’ s width and scale.
Constantino Segui Gilabert, Chief Exterior Designer, Jaguar, said:“ Jaguar is no place for ordinary. When you see a new Jaguar for the first time, it must have a sense of awe, of never having been seen before.”
Two contrasting interpretations were shown in Miami. The Satin Rhodon Rose example, dubbed“ Miami Pink”, reflects the pastel colours of the city’ s Art Deco architecture, while the Inception Silver Blue model,“ London Blue”, references Jaguar’ s British heritage.
Inside, butterfly doors and a“ pantograph” tailgate reveal a modernist cabin featuring three hand-finished brass lines running through the interior, including a central 3.2-metre brass spine separating a pair of floating instrument panels.
Materials include brass, travertine stone and textiles. Travertine forms a plinth supporting the floating seats and central spine, while woven textiles and a tactile wool blend add texture. Deployable technologies are designed to remain discreet, with screens that glide from the dashboard and powered storage areas that open on demand.
Type 00 also introduces a sensory customisation concept through the Prism case, which contains three natural-material totems: Brass, Travertine and Alabaster. Placing one in the centre console adjusts elements including ambient lighting, soundscape and screen graphics, while bespoke scents interact with the selected material.
The concept showcases Jaguar’ s new visual identity through the device mark, the“ leaper”, a new monogram, Strike through graphics and bold colour. The new monogram replaces the“ Growler” associated with combustion engines, while the“ leaper” remains a mark of provenance and Jaguar’ s forward-facing outlook.
“ Jaguar inspires like no other. Since 1935, it has been at its best when looking forward. A copy of nothing”.
Now, a new era begins. The first physical manifestation of Jaguar’ s exuberant creative philosophy... The Type 00.
Fearlessly unique and emotionally engaging, it strives for the highest level of creative endeavour. This new identity and visual language are symbols of change that respect the past and inspire what’ s to come.
A radical new dawn for Jaguar is coming soon...