W L HAIR
THE SECRET TO EXPENSIVE-LOOKING HAIR? IT’ S ALL IN THE GLOSS
As we head into autumn, I want to talk about one of the most underrated services in the hair industry: the gloss.
If you look at celebrities such as Kim Kardashian and wonder how their hair always manages to look impossibly shiny, polished and expensive, that high-gloss finish is exactly the sort of result professional glossing and conditioning services are designed to create. And yet, so many women are simply not utilising them.
We spend hundreds of pounds on skincare, facials, nails and beauty treatments, but when it comes to our hair, we often wait until the colour needs doing before we think about visiting the salon.
Meanwhile, we’ re blow-drying, straightening, curling and exposing our hair to heat every day and then wondering why it starts to look dry, brittle and dull. I want to change that.
NORMALISE THE GLOSS & BLOW-DRY A professional gloss is one of the quickest ways to make your hair look beautifully healthy again.
At Louise Fudge Colour Specialists, we use O & M professional colour. A gloss is a low-peroxide colour service that takes around 15 minutes to develop and can completely transform the appearance of the hair. Think of it as the finishing glaze.
It can neutralise unwanted warmth or brassiness, refresh and enhance an existing colour, add richness and tone, soften the appearance of greys, or simply be used as a clear gloss when you don’ t want to alter your colour at all.
The result? Shine. Condition. Polish. Hair that catches the light and looks beautifully expensive. And this autumn, I want women across Wirral and Cheshire to start thinking differently about how they maintain their hair. You don’ t have to wait until you need your roots doing. Come in for a gloss and blow-dry. Add a gloss to your cut and finish. And if your hair needs some extra TLC after summer, combine it with one of our professional conditioning treatments for what I consider to be the ultimate hair-care appointment.
YOUR HAIR DESERVES A SKINCARE ROUTINE TOO We have become incredibly sophisticated about skincare. We understand cleansing, exfoliating, hydrating, serums and professional treatments. But our hair deserves that same level of attention.
If you are constantly using heated tools without regularly replenishing and conditioning the hair, eventually it shows. Beautiful colour isn’ t just about the shade we create the condition and shine of the hair are equally important. It’ s also one of the reasons I remain so passionately against one-size-fits-all box colour.
Professional colour should be completely bespoke. The wrong depth or tone can be incredibly unforgiving against the complexion, whereas carefully selected professional glosses allow us to work with your skin tone, your existing colour and the condition of your hair. Great hair colour should make you look better not simply change the colour of your hair.
CONSIDER THIS YOUR PERMISSION SLIP Somewhere along the way, we became slightly apologetic about spending money on ourselves. I’ m here to give you permission to start doing it again. Because when your hair looks fantastic, you feel different. Your clothes look better. Your skin looks better. You carry yourself differently. And sometimes you don’ t need a dramatic transformation.
You just need 15 minutes at the backwash, the right gloss, a beautiful conditioning treatment and a fabulous blow-dry. That’ s the red-carpet secret I want the women of Wirral and Cheshire to discover this autumn. So let’ s normalise the gloss. Your hair will thank you for it.
Louise Fudge Award-Winning Colour Specialist Louise Fudge Colour Specialists Telegraph Road, Heswall
Please note: a valid skin allergy / patch test is required before colour services.
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