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A DIAMOND STANDARD: JAN FOLEY ' S UNWAVERING COMMITMENT TO EXCELLENCE AT HALLMARK JEWELLERS
When Jan Foley accepted the Wirral Life Magazine Businesswoman of the Year award in 2019, it marked not an endpoint but a new chapter in an already remarkable journey. Five years on, Hallmark Jewellers in Heswall continues to set the gold standard for independent jewellery retail, a testament to Jan ' s unwavering vision and indomitable spirit.
Since that pivotal recognition, Hallmark has transformed into something truly extraordinary. What began as a cherished local jeweller has evolved into the Wirral ' s premier destination for fine jewellery, boasting the region ' s most extensive collection of gold pieces and an impressive selection of diamonds up to five carats. Yet for all its growth and accolades, the heart of Hallmark remains unchanged: Jan ' s commitment to treating every customer as family.
The showroom itself has become something of a destination, with visitors frequently remarking upon its bright, welcoming atmosphere and meticulous attention to detail. Every display is thoughtfully curated, every piece maintained in pristine condition, creating an environment where browsing becomes a pleasure rather than a pressure. This aesthetic excellence reflects Jan ' s philosophy that purchasing jewellery should be a joyous experience, one where customers feel valued and understood.
Hallmark ' s comprehensive approach to customer service extends far beyond the initial sale. The store has built a reputation for offering the highest prices for scrap gold in the area, whilst their part exchange programme provides up to double the cash value, allowing customers to transform cherished but outdated pieces into contemporary treasures.
Perhaps most remarkably, Jan ' s leadership has remained steadfast despite facing significant personal health challenges. Rather than diminish her resolve, these experiences have only strengthened her appreciation for each day and her commitment to her team and customers. " I am so proud of our team," she says, " and that is what we are, a team."
This team approach is evident in every interaction. Each member of staff brings distinct expertise to their role, creating an unrivalled knowledge base that spans everything from investment diamonds to children ' s first earrings. The privilege card scheme, offering a 10 % discount on future purchases, exemplifies their long-term thinking, building relationships that span generations rather than chasing quick sales.
Jan ' s conviction that jewellery purchases require a personal connection, her philosophy of " See it, Try it, Love it, Buy it”, has proven prescient in an increasingly digital world. Whilst others rushed online, Hallmark ' s commitment to face-to-face service has created a loyal clientele who value expertise, authenticity, and the irreplaceable experience of trying pieces before purchasing.
Jan ' s foresight extends beyond customer service to the preservation of craftsmanship itself. Whilst other jewellers were scrapping gold for immediate cash flow during challenging times, Jan made the strategic decision to preserve her vintage pieces, recognising both their intrinsic value and cultural heritage. This prescient approach has allowed Hallmark to curate an exquisite collection of pre-owned jewellery that stands unmatched in the region— pieces that tell stories of bygone eras whilst offering contemporary customers access to exceptional craftsmanship at remarkable value.
In an industry often characterised by impersonal transactions and inflated prices, Jan ' s vision remains crystal clear; she has created something precious: a business where expertise meets warmth, where quality meets value, and where every customer leaves with both a beautiful piece of jewellery and a smile.
The Businesswoman of the Year award was richly deserved recognition, but Jan Foley ' s true achievement lies in her stoic and relentless determination to build something extraordinary. She is not merely a businesswoman but a warrior who keeps going no matter what obstacles arise, creating a fabulous business with the finest staff whilst serving the people of Wirral with uncompromising dedication and genuine care.
62 wirrallife. com