LET WITH COTTAGES. COM
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LET WITH COTTAGES. COM
By Liz Minshull, Cottages. com
In the ever-evolving world of property rentals, staying ahead involves smart decisions and strategic partnerships. As we look towards the rest of 2025, one thing remains clear: the dynamics of holiday letting are more sophisticated and rewarding than ever. This makes choosing the right agency to list your holiday home more crucial than in previous years. Here’ s why Cottages. com should be your go-to choice for letting your holiday property in 2025.
Demand for staycations is growing every year, and 2025 is no exception! We’ re seeing a continued interest in UK holiday rentals as more and more people look to holiday closer to home. The start of the year has seen bookings soar as holidaymakers act early to lock in the best price for 2025 breaks, spreading the cost over a longer period. This year’ s first quarter is proving particularly rewarding for our property owners as occupancy calendars flood with early bookings.
Unmatched Booking Growth A compelling reason to choose Cottages. com is our proven track record of phenomenal booking growth. Recent booking data has shown a staggering 148 % increase in Easter bookings, alongside consistent year-on-year growth with 6 % more bookings made for June, 11 % for August, and 13 % for October during the half-term. This growth trajectory is due to strong marketing strategies and our high-performing websites that continually attract holiday-goers, promising more eyes— and bookings— for your property.
Comprehensive Owner Support Here at cottages. com, we pride ourselves on providing unparalleled support for property owners. Our team gives expert advice on how to optimise your property for higher earnings and help you maintain competitive advantages. Whether it ' s understanding market trends, interior design tips to increase property appeal, or legislative guidance to ensure compliance with local laws, our comprehensive support network is designed to bolster your confidence and success in letting your holiday home.
Wide-reaching Marketing Effective marketing makes a significant difference, and we excel in this arena. With a strategic presence across multiple channels, including social media, online advertising, and email marketing, your property gains substantial visibility. This year, our marketing efforts are only set to expand further, utilising more sophisticated digital marketing techniques to reach a global audience. Whether your property is in the countryside, by the seaside, or somewhere in between, you can rest assured it’ ll receive the attention it deserves. TV advertising
We recently launched our largest TV advert campaign ever, investing over £ 500,000 to spotlight our owners ' properties nationwide and airing across major TV channels throughout January. With highprofile slots during Emmerdale, James Bond and Jumanj to name just a few, it ' s no surprise we’ ve achieved a huge spike in bookings this year.
Part of something bigger Cottages. com is part of the Awaze group – Europe’ s leading managed vacation rentals business. We have over 40 years of experience helping thousands of property owners successfully let out their property. Our multimillion-pound marketing spend allows us to put holiday homes on the map and generate year-round bookings for our owners. Unlike some other letting agencies, our local property experts, such as myself are employed directly and live locally. There’ s no better way to ensure you get the best advice to start letting your holiday property successfully. If you are yet to buy your holiday home, our team offer some valuable initial advice, such as the best location to consider, types, styles, and sizes of the property, as well as features and amenities to look out for. Once you’ ve secured your ideal holiday home, we can arrange a further visit to discuss the next steps to starting your letting business. Wherever you are on your holiday let journey, we are here to help you maximise the bookings and income from your property.
To get in touch, call or send me a message at 07703 607687. Alternatively, you can email me at liz. minshull @ cottages. com.
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