BEHIND THE LENS : AN INTERVIEW WITH ROY CORKE OF THE SPECTACLE WAREHOUSE
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BEHIND THE LENS : AN INTERVIEW WITH ROY CORKE OF THE SPECTACLE WAREHOUSE
In the stylish seaside town of Hoylake , a boutique called The Spectacle Warehouse has been making waves in the eyewear industry . We sat down with the owner , Roy Corke , to learn more about this unique business and the man behind it .
Can you tell me a bit about your background and how you got started in the optics industry ? I started as a technician at Walsbys in Liverpool city centre , then worked as a lab manager for Boots Opticians . After gaining experience in the industry , I formed Wirral Optical 25 years ago , supplying opticians all over the North West .
What was the inspiration behind starting The Spectacle Warehouse , and what sets it apart from other eyewear retailers ? I saw a gap in the market and decided to bring the customer direct to the manufacturer . The Spectacle Warehouse offers a luxurious shopping experience with high-end designer brands and the latest fashions in glasses and sunglasses .
Your boutique is known for offering high-end designer brands like Cartier , Gucci , and Prada . How do you curate your collection and ensure you ' re carrying the latest trends ? We hand-select frames from elite designers and niche contemporary labels that are on the cutting edge of eyewear trends . Our team stays up-to-date with the latest fashion developments to bring our clients the most stylish options .
Your showroom is beautiful . It looks like it is made entirely from glass , which is really unusual . Thank you , we ' re delighted with the unique design of our showroom . We collaborated with a talented local manufacturer who proposed the innovative concept of using glass as the primary material instead of traditional fixtures . This unconventional approach has allowed us to create a truly stunning and visually striking environment .
As someone with over 40 years of experience in the industry , what changes have you seen in the eyewear market , and how has The Spectacle Warehouse adapted to these changes ? The eyewear market has become more fashion-focused , with people viewing glasses as a stylish accessory . We ' ve adapted by offering a wide range of designer frames and staying ahead of trends .
Hoylake is a stylish seaside town , but it ' s not necessarily a fashion capital . What made you choose this location for your boutique , and how has the local community responded ? Hoylake has a warm and welcoming community , and we wanted to provide a luxurious shopping experience right here on the Wirral . Both locals and visitors from Liverpool and further afield have embraced us , appreciating the opportunity to access high-end designer eyewear at reasonable prices .
Your website mentions that you aim to make high-end eyewear more accessible to customers . Can you elaborate on this philosophy and how you manage to keep prices reasonable ? By working directly with manufacturers , we can pass on substantial savings to our clients . Our goal is to make designer eyewear accessible without compromising on quality or service .
Customer service seems to be a priority for The Spectacle Warehouse . Can you describe the kind of experience you strive to provide for your clients ? We provide a warm and welcoming environment where clients can explore our collection at their leisure . Our expert Optical Director offers personalised advice to ensure each client finds the perfect frames for their needs and style .
You mentioned moving into high-end digital lenses with Hoya . Can you explain the advantages of these lenses and how they enhance the overall eyewear experience ? Digital lenses offer sharper vision and a wider field of view compared to traditional lenses . They also reduce eye strain and provide a more comfortable viewing experience , especially for computer and digital device use .
Finally , what ' s next for The Spectacle Warehouse ? Do you have any exciting plans or initiatives in the works that you can share with us ? We ' re always looking for ways to enhance our client experience and stay ahead of the curve . While I can ' t share specifics yet , we have some exciting collaborations and product expansions in the works , so stay tuned !
With Roy Corke ' s passion for the industry and commitment to providing an exceptional service , The Spectacle Warehouse is sure to continue revolutionising the way we shop for high-end eyewear in the region .
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