HOW TO STAND OUT IN A COMPETITIVE MARKET BY HOME ESTATE AGENTS
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HOW TO STAND OUT IN A COMPETITIVE MARKET BY HOME ESTATE AGENTS
While we are seeing more and more sellers bring their properties to the market it is becoming increasingly clear how important it is to make sure that your property stands out from the competition around it in the marketplace . Leverage has swayed to the buyer in this current market as there are more properties for sale than there are genuine motivated buyers in a position to proceed ,
So how do you ensure that your property is positioned to the best place to attract maximum interest and ultimately secure the right purchaser when they are in the market to buy . Of course , the style , size , condition and location of a property will play a significant part in the expected potential demand however it is imperative to find an agent who can provide honest accurate advice on the best marketing and pricing strategy as well one who can help to present your home to potential buyers in the absolute best possible way .
Selling a home can be a significant event and financial transaction . In a competitive market , it becomes even more crucial to make a lasting impression . When there are numerous properties vying for buyers ’ attention , you want your home to be the one that stands out from the crowd . Following the advice below combined with the right choice of agent can have a major impact on creating a strong competitive advantage and increase your chances of attracting qualified buyers who are willing to pay a premium for your property .
Preparation and Staging As the saying goes , “ You never get a second chance to make a first impression .” This adage holds true when it comes to selling your home . The exterior of your property is the first thing potential buyers see , so it ’ s essential to create a positive and inviting curb appeal . Start by ensuring your home ’ s exterior is well-maintained , including the landscaping , paintwork , and overall cleanliness . Capturing your property at its best is key to promoting the most engaging initial visual perception leaving buyers wanting to see more !
Proper staging can be extremely effective to showcase your home ’ s best features and create an emotional connection with potential buyers . Start by decluttering and depersonalizing the space to allow buyers to envision themselves living there . Rearrange furniture to create an open and spacious feel , and strategically place mirrors to enhance natural light and create the illusion of a larger space . Neutral tones create a blank canvas that allows potential buyers to imagine their belongings in the space . Opt for soft , muted colours on walls , furniture , and decor . While pops of colour can be used sparingly , stick to a cohesive and understated palette to appeal to a broader range of buyers
High Quality Professional Photography and Videography In the digital age , visual content is key to capturing buyers ’ attention . Invest in professional photography and videography to showcase your home in the best possible light . High-quality images can significantly impact the perception of your property and generate more interest from potential buyers . Ensure the photographs highlight the key selling points and accurately represent the space .
Websites and Social Media Online listing platforms ( such as Rightmove ) have become the goto resource for buyers searching for the new home . Ensure your agent lists your property on reputable websites and utilizes the platform ’ s features to optimize your listing . They should craft a compelling and detailed property description , utilize appropriate keywords , and include high-quality images to capture buyers ’ attention . Social media platforms can offer exposure to a vast potential audience for promoting your home . The agent should have a healthy audience and create engaging and shareable posts about your property , including attractive images , compelling descriptions , and relevant hashtags . You can share your listing on your personal and professional networks to further increase the visibility .
Our Marketing Success With our skilful combination of professional photography for every single listing , compelling video work , vast active social media following , presence on major property portal Rightmove with inspiring descriptions and clear accurate floor plans we are producing results over and above our own competition . For example , during the three months of July to October this year our properties receive significantly more views and clicks on Rightmove than listings from any other high street estate agent across West Wirral . Our aim is to showcase our sellers ’ properties in the best possible way and generate the widest level of exposure across online and social media platforms . This higher level of exposure to the target market of active buyers helps our sellers to stand out from the crowd and results in them having the very best chances of selling in this tougher market .
If you would like more information over how we can help you to maximise the exposure and interest in your home and increase your chances of a successful sale give us a call on 0151 625 0125 .
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