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THE BUTCHERS CUT
BY MUFFS OF BROMBOROUGH
GERMANY BUTCHERS TOUR 2023
I don ’ t know about you but when I think about Germany or German culture I think about beer and the famous Bratwurst sausage . That maybe a bit stereotypical and probably tells you more about me than anything else . Germany is somewhere I have wanted to visit for many years as I have many customers , friends and colleges that rave about their love for all things meat and the high standards they have .
I was delighted to be contacted by the Butchers Business club who wanted us to join them on a butchers tour of Osnabruck Germany . The Butchers Business Club is an organisation we have recently became involved in that promotes the butchery industry . Members are like minded butchers who openly help each other with any challenges within the business from product development to health and safety and everything else inbetween . They have members from all over the UK who can be instantly in contact if the need arise . There is huge diversity within the group , large multi store businesses , farm shops and small single shops such as ourselves with everyone bringing a unique perspective on the industry . Working together we are able to bring better services and products to our customers and in doing so make our business more competitive and withstand the challenges the industry face . work with companies that have the same values . They are always striving for sustainability through many means . It was a really great experience to see what goes into the products we buy from them .
As expected , the Butchers shops are just beautiful over there . Lots of cooked meats , terrines , schnitzel , sausages and added value products . Very different to what we have here in the UK . Within all the places I have visited the Germans seem to have a style of their own which is really cool .
Jay and I spent two days over there and had a brilliant time eating delicious food , drinking excellent beer in the best company . We were made to feel so welcome over there and I will definitely be going back to see more of the stunning country . Needless to say we are both swimming with ideas and really fired up and passionate about sharing this with you . Keep and eye on our Facebook and Instagram pages to the latest updates .
The Butchers Tour is an opportunity to get together and share ideas . Discuss what ’ s been working and what isn ' t . Share experiences on new concepts and customer trends within the industry and help each other tailor make a strategy for future development within our own businesses . And of course , we can let our hair down and have a bit of fun !
It ' s also a chance to visit some of the best butchers in Germany and the AVO factory in Osnabruck . AVO is one of the biggest ingredients producers in Europe and supply us with many crumbs , spices , marinated and oils we use on the products you buy in store . AVO is still a family business that have been running for over 100 years with a yearly turn over of more than 250 million euro !! As you can imagine the factory is state of the art utilising the most modern technology . It is equipped with many automated systems and robots for efficiency , a very impressive automated warehouse contains 60,000 pallets ... It ' s just mind blowing to look at , imagine the end scene from Indiana Jones Raiders of the Lost Ark . It ' s like that but with huge robots whizzing around busily going about there job . Although much of the factory has became automated the company still employs around 700 people around the world . As the spice industry by nature is not the most eco friendly , they spend a lot of resources in minimising their impact on the environment and
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