Wirral Life February 2020 | Page 90

INTRODUCING THE COST-EFFECTIVE HYBRID WEBSITE FOR 2020 Modern businesses are aware of the importance of having a website as their online shop front, their main digital marketing tool. With online and mobile traffic and sales increasing strongly, a decent website is essential for companies looking to grow their sales. Start-ups & small businesses face a choice; there’s loads of free websites out there so why pay for one? Our websites start at £1k and can increase to £5k for larger technical or interactive, e-commerce sites. They’re an awesome marketing tool and a great investment but sometimes a touch out of reach for an economically minded start-up. What’s a hybrid website? The techies at Revolution Four have developed a mix of professional & DIY website. Using a simple form on their website businesses can submit their content (i.e. the wording and pictures) and leave the building and technical work to the team behind the scenes. It’s significantly quicker than a ‘free’ website builder. Costing £60 per month for a ‘brochure’ style website and £80 per month for ecommerce sites, less than half the price of a fully build site yet with all the advantages of a bespoke site. What’s the difference? Something for the future? Free sites can be good for budget conscious start-ups but their generic nature means they rarely rank high on Google. Some can be unreliable, add adverts, they often run slowly, not always mobile responsive, poor user experiences, hidden charges, etc - you tend to get what you pay for. You have to build them yourself which can be hours of fun for some, but is generally hours of frustration. These sites are built on Wordpress which is a great platform for future development. It’s easy to add an e-commerce shop, booking tables, marketing tools, live chat; all sorts of upgrades to complement the site as the business grows & marketing budgets increase. Professional websites clearly address all these issues plus they are built to your exact personal specification, can be upgraded in the future, more functionality and many other reasons. However they still cost four figures for a good one. 90 wirrallife.com Take a look at how easy it is to create your hybrid website at revolutionfour.co.uk/website-builder.