W BUSINESS
L
WESTMINSTER ASSOCIATES
INTERNATIONAL ENDED AND
BEGAN THEIR YEAR ON THE WIRRAL
With a string of both large and smaller global clients in all sorts of sectors, the
team have been revitalising their offerings on their home turf of the Wirral.
They began their campaign supporting Wirral Life Magazine as Headline
sponsor of their inaugural awards in November 2018, which we know many
of you will have attended and enjoyed. There was so much love in the room
that evening! Justine McLaughlin continued, “We’re quite a relaxed and informal company so
don’t do classroom lectures. I’m pleased to say that Paul and his team made this
an informal and really fun and engaging day. However, despite the casual nature,
the results for both myself and the team were literally life changing. What they
helped us discover could be acted upon immediately and spilled beyond work
to friends and family.”
Director and Owner Paul Thompson, originally from Bromborough and now
living back in Bidston after 28 years away, explained, “We wanted to increase our
profile back home and saw the Wirral Life Awards as an ideal platform to reach
out to the local population and businesses, with and through an organisation
that had similar values to our own. Our message isn’t an easy one to capture in
a simple tag line, so this gave us an excellent opportunity to begin to share how
we develop people, teams and leaders, so that the businesses they work in grow.
And in a way that allows them to bring the best of themselves to work every day.” Deborah Alfa added, “We turned up to a lovely log cabin looking out over
beautiful gardens. As we stepped through the doors, we were greeted instantly by
Paul whose welcoming demeanour soon settled us and banished any nerves. Paul
made this development exercise fun and informal and it gave us a real insight
into who we are, and how our different personalities and quirks complement
each other to get the best out of the team. I was actually quite shocked at how
accurate the Insights Discovery profile was and how fellow team mates saw me,
compared to how I saw myself. Taking the information we learned back to the
salon, we have also been able to understand our clients more, to get a better
understanding of how to best communicate with them, so they get the best
service possible. I can highly recommend Paul and his team – Paul is a very ‘real’
person with great qualities.”
Westminster Associates help improve self-awareness, beginning with considering
everyone’s different ways of working. This helps people to understand their own
individual style better but more importantly, to identify that of others, who may
behave very differently to them. The outcomes lead to better communication,
shared understanding and greater collaboration, with people feeling inspired
and motivated to make a positive difference inside and outside of work.
The foundation of their work is underpinned by the Insights Discovery model,
based on a lifetime of work by psychologist Carl Jung. Developed and refined
over the years into a rapidly understood contemporary system of colours by
Insights Learning and Development based in Dundee, using Jung's typology, this
approach offers a framework for self-understanding and development. Research
suggests that a good understanding of self, both strengths and weaknesses,
enables individuals to develop effective strategies for interaction and can help
them to better respond to the demands of their environment.
The majority of business challenges can be solved by improving employee
relationships which is why they concentrate on people over processes. Their
solutions have been used in a diverse range of clients from Microsoft and
Google to the NHS and Team GB2012. Organisations who invest in their people
and value the power of communication, collaboration and teamwork to drive
business performance, will benefit from their work.
The team at Westminster Associates are keen to partner with more businesses,
especially on the Wirral and in the North West. Paul said, “We’ve had some
incredible feedback already and plenty of interest from businesses keen to
transform their people, teams and leaders from good to great.”
Westminster started the year with two events for Wirral based award winning
firms, Deborah Alfa and Revolution Four, who were joined by partner businesses,
Laird Assessors, Whitfield Business Hub and Swiftcase. We’re delighted to reveal that they have renewed their partnership with Wirral
Life Magazine for the 2019 Wirral Life Awards in November, so expect to see
much more of them over the coming months.
Nik Ellis from Revolution Four said, “I can understand how initially people may
seem sceptical but having been through some of the initial sessions, we found
this an incredibly powerful tool, which is quick and straight forward to grasp
and apply in a practical way.” Paul concluded: “We develop great people, teams and leaders. This is what we do.
Every day. Get in touch to find out how we can inspire your people to perform…”
82 wirrallife.com
www.westminster-associates.com