W
L
PARALLEL SKIING
The ski season is upon us. We’re big fans of snowy mountains
at Revolution Four & look forward at this time of year to our
company ski & snowboard trip.
Ski resorts are big business with around 65 million people taking
part in snow sports in Europe last year alone, over 10% of whom
were from the UK. Brexit is unlikely to quash this desire for fresh
air, endless scenery & lively après ski.
A slow but monumental change has taken place in ski resorts over
the last decade or so; towns realised that collaborating with their
neighbours, is far more advantageous than competing.
Years ago ski resorts would market their benefits around Europe
and beyond. The best restaurants, bars, slopes, lifts. etc; better than
anyone else. Of course they can’t all be the best; certain resorts did
some things better than others. One may have great slopes but
lacked in decent restaurants for example. The number of runs,
the distance available to ski, the amount of lifts were a measurable
(albeit non-standardised) metric understood to be important
in tourists decision making. The more runs, lifts & distance, the
greater the choice & diversity.
Then towns began to realise that building a chair lift into their
neighbours mountain (and one back again) suddenly doubled the
ski area they offered. Working together both resorts could now
advertise statistics twice as good as before for a modest investment.
Another phenomena arose. People who were staying in one place
might ski over to the next village for lunch or their après ski.
Suddenly traditional rivals were now making some money out of
each other’s customers.
Today it is not uncommon for many towns to collaborate. The
largest in Europe is Les 3 Vallées which boasts some 600km of
slopes but it is technically four previously independent areas.
We have very much seen the same in business. From simply
outsourcing aspects to collaborating with the competition. For
example we work with other web developers for bespoke coding
on complicated enterprise websites; they refer SME work to us.
Likewise firms realise the benefits of collaborating with us to have
a vastly extended tech, graphic, website & social media teams.
More talent, quicker delivery with expert results. These symbiotic
relationships are greater than the sum of their parts, as not only
do both businesses benefit, but the resultant product to the end
customer is always better.
To see how we can collaborate with your business, jump on our
chair lift & hit the slopes:
@Revolu4ion
0151 348 7044
www.revolutionfour.co.uk
[email protected]
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