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#SOCIAL MEDIA
Social Media is an incredibly powerful tool for businesses. It can
be a very effective type of marketing particularly as most platforms
allow a high degree of personalisation; posts designed & directed
towards a defined target audience and specifically kept out of sight
of unsuitable viewers.
It is an easy art to learn but difficult to master. Some aficionados have
built entire businesses using purely social media, but these tend to be
rare exceptions. For the rest of us mere mortals, the regular companies
of the world, there needs to be a proficient strategy to ensure all social
media marketing is effective.
In some posts, there needs to be a clear call to action, perhaps a ‘learn
more’ button. It is essential that this goes to the corresponding part of
the website ensuring a seamless user experience.
Collaborating with partner companies, suppliers or clients can work
well. It’s great to support each other.
Once a campaign has been running for a while it will need optimising;
is it achieving the goals, what posts performed best, how, why, when &
where? From this data, we can tweak & develop the posts, evolving the
plan to increase its performance & thus effectiveness.
As most platforms are free to use, a common misconception is to simply
throw loads of posts and adverts up & assume that they’ll work. This
often has the opposite effect as people don’t want loads of ads thrust into
their timelines. Quality over quantity. Finally, and most importantly, the performance of a campaign needs
analysing. Has a campaign produced a decent return on investment,
has it achieved the goals we set out to achieve? What worked well, what
could be done even better next time?
So how does a business use Social Media as an effective form of
marketing? The campaigns that make us proud are those that smash objectives
whilst creating positive side effects like additional brand awareness,
increased shares, likes & online engagement; these are the ones which
wow our clients.
Social Media is simply a form of marketing. Therefore, it should
demonstrably achieve a company’s goals, typically to drive traffic to
their website to increase sales, raise brand awareness or perhaps aid
recruitment campaigns.
Once a clear objective is defined, we can start with creating some
great content; something that will draw the reader in, something that’s
interesting to their lifestyle, funny, provocative or simply entertaining.
It must be authentic, original & well written.
86 wirrallife.com
Would you like some help to develop an effective social media
strategy to compliment your marketing objectives for the New Year?
Please contact [email protected] and check out some
of our work on our social platforms: @revolu4ion