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AMBASSADOR SCHEME
Marketing can be a dark art. Done well, the simplest of
ideas can prompt a huge return on investment, especially
when a campaign hits a sweet spot that combines an
exciting idea, creative delivery & public interest.
However, many adverts simply become white noise, all but
ignored by consumers, which makes it even more tricky for
a marketing agency to make their clients’ offerings stand
out.
We spoke to Nik & Justine from Wirral-based digital &
creative marketing agency, Revolution Four, to find out
about the launch of their new marketing idea.
Nik said “Without a doubt, the best form of marketing, is
word of mouth. We spend a lot of energy creating marketing
strategies, designing adverts and developing brands for
clients but a personal recommendation tops them all.”
With this in mind Revolution Four have developed their
Ambassador Scheme; a way to thank those clients or friends
who pass recommendations to them. Justine explained,
“It’s always kind when someone recommends us as we’re
incredibly proud of the work we do here, but we wanted to
express our gratitude properly.”
Thus their commission scheme was born, giving introducers
either 10% of the value of the business passed or doubled to
20% of Revolution Four vouchers (ideal for repeat clients).
Nik added “Paying a commission is great but we like to
think a bit further than the obvious; we wanted to give
more.”
This led to the formation of a partnership scheme,
to supplement their referral fee. They have set up
an accreditation program to train & support their
ambassadors, allowing them insights into the unique way
they work. Ambassadors can learn all sorts of techniques
for supplementing their income, some as simple as tagging
in Rev4 in friend’s posts asking for recommendations; if it
leads to a sale, the tagger gets a commission.
This combination of a referral fee and the offer of support
has been hugely successful and they are currently seeing
word of mouth referrals bringing in over 80% of their new
clients.
If you’d like to know more about the scheme please visit
www.revolutionfour.co.uk.
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