Wirral Life August 2017 | Page 81

Whitfield Business 0151 342 6365 [email protected] www.whitfieldbusiness.co.uk A motto or tag line is also important, telling both clients and employees what the company stands for, what it has promised its customers. It can be catchy, clever, fun, whatever the company wants to deliver. KFC promise a ‘finger lickin’ good’ experience - food so tasty you’ll want to lick every bit off your fingers. Remember that if you've made a promise, you must deliver, or the client won’t return. “It’s in our interest to help you grow” Once these items, and often many more minor branding thoughts have been worked out, the brand must be rolled out across everything. Consistency is vital; logos must be the same size, color, dimensions. The color on the shop sign must be the same as the website and the business cards. Staff must buy into the what the branding is saying and become part of the brand. The branding must run throughout everything from the initial advert to the final invoice. So how do Whitfield help with this minefield of physiological marketing. Firstly, understanding the company is vital. Whitfield’s team try to understand a company inside and out, especially the owners’ wants & aims to ensure they can deliver something amazing and outstanding. From there anything is possible from a complete brand concept, with logos, graphics, beauti- ful design for websites, social media, email marketing & signatures, engaging campaigns; the list is endless. For the start-up, it may be just a simple logo, for an established company it may be a brand refresh' as much or as little as is needed. And is it expensive? Not particularly and certainly a lot cheaper than getting it wrong! For a FREE Coffee & Consultation Get in touch today Contact Nik or Justine at [email protected] or call 0151 342 6365 /WhitfieldBusinessSupport @WhitfieldBizHub /WhitfieldBusiness