#SOCIALWISE
Suicide & mental health issues linked to social media
have been rife in the news lately. As it is relatively new
to mankind & evolves regularly, the problems arising
from its misuse are only just becoming apparent.
Social media management is a large part of a digital
marketing agency’s portfolio, so we felt that we had a
duty to raise awareness of the multitude of concerns
surrounding it use.
The ability to speak to two thirds of the world, some
4.5 billion people is an incredible yet unprecedented
power. Used for good, social media can produce some
phenomenal results for businesses & individuals. For us
it is a valuable marketing, communication & information
tool, delivering positive results.
The power it has to do good, can also be wielded for evil.
Our team at Revolution Four were therefore keen to
undertake a campaign highlighting the dangers, which is
why we launched #SocialWise.
We’ve explored the problems associated with habitual use
& how this detracts from interactions with loved ones &
other humans. In some cases this can lead to addiction,
mental health issues from comparisons to others (or what
others want you to see), & isolation.
We’ve discussed the more sinister side of social media
such as the power of words & the devastating effect
that trolling can have on a person’s wellbeing. We look
at stalking & how access to someone can become all
consuming. Fake identities or ‘catfishing’ as it is known,
can range from proffering younger or tweaked photos of
oneself to patent fraudulent identities often used to con
people & sadly children into relationships or meetings.
Stereotyping or abusing people based on their sexual
orientation, gender, colour, religion, age, whatever is easy
behind the mask of a profile. Despite this mixed pot of a
modern world we live in, prejudices still exist.
The upsetting & unbalancing problems caused by the
misuse of social media platforms is widespread. Our
campaign discusses individual topics & tries to shed
some light on how these problems manifest. We also try
to offer help & advise on what to do if you or a friend are
suffering or struggling.
The Revolution Four team feel that we are not alone &
since we launched the campaign triggered by Caroline
Flack’s tragic suicide, getting on for 3 million people have
seen our posts, interacted & hopefully it’s helped.
If you would like to be #SocialWise & understand more
about the dangers of social media & how to protect
yourself & loved ones, then get in touch with us in
confidence at [email protected] or interact
with us on social media @revolu4ion.
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