WHAT INGREDIENTS MAKE A BRILLIANT WEBSITE?
W L BUSINESS
WHAT INGREDIENTS MAKE A BRILLIANT WEBSITE?
Wirral Life spoke to Nik & Justine from Whitfield about what goes into making a good website.
In today’ s world, a website is a business’ shop front, the first place that people head to if they’ re thinking of buying from, or dealing with, that company. It therefore must have kerb appeal. It must look instantly appealing, clean & uncluttered with obvious buttons to enable the user to navigate promptly to what they’ re seeking. A website must be mobile optimised; this means it looks and works as good on a phone or tablet as it does on a desk-top computer.
The best-looking websites are because of a harmonious collaboration between a web developer and graphic designer. The graphic designers will ensure the company’ s colour scheme is flawless around the site; the fonts, style, branding is all consistent, the photos and videos are in keeping with the brand. All these elements come together to form a beautiful looking site.
A cosmetically pleasing website is one thing but its function is highly important. It must have a responsive design, which means everything must work perfectly, every time without any delays. The site itself must load instantly.
A personalised user experience allows a site to adapt what it shows to match the user’ s interests and needs. This customisation means that the user has a richer, more useful visit. Behind the scenes is also important; there’ s no point having a gorgeous website if nobody can find it, so it’ s vital to work on the site’ s search engine optimisation( SEO); how well it can be found by the likes of Google. The back-end of the site also contains all the various tools that help run or augment the site, such as APIs to connect with other applications, data storage, booking tables, payment gateways, etc.
So, mix all these elements together and you have the basis for a fabulous looking, fast working, mobile responsive, easily found, fully functioning website that business owners can be proud of when their clients visit and more importantly increases sales.
For more information on website building on the Wirral contact Whitfield Business: email grow @ whitfieldbusiness. co. uk, call 0151 342 6365 or visit www. whitfieldbusiness. co. uk. wirrallife. com 75