Wiring Harnes News Nov-Dec 2021 - Page 51


Why Blogging is Relevant to Wire Harness Companies

By Christine Siebert Siebert Consulting Group ____________________________

Think about the different marketing channels for your company . What are your main goals ? Retaining new customers and keeping your current customer base ? How does each marketing channel acquire new leads for your sales team ? Currently , you have a website to showcase your company and products with a few Call To Actions ( CTAs ) that your prospects can fill out to find out more about your products or get in touch with a salesperson . But how do they find your website ?

Nowadays , prospects / customers have come to find information about products , services and challenges they face in the industry by turning to the almighty search engine . They trust the information they find , and your company needs to be the one providing that trust-worthy information . So , you need a strategy that convinces your prospect / customer of your value in the wire harness industry . This is where a blog becomes relevant for your wire harness company .
A blog builds your authority online and is something that is completely under your control . With an influential blog , you will be able to obtain leads , build up email lists and educate your audience . Search engines love content , the more content the better . It makes it easier for your audience to find your company and products . If you show your value through interesting and informative content , then you ’ ll show your audience that you ’ re not only selling products but are involved in the industry . You will develop loyal customers , willing to trust your company and place an order .
The first step in your blogging strategy is to clarify your key messages , the needs of your customers , and your company ’ s priorities . Below are some additional tips for your blog .
1 . Become an educational leader : Show your audience that you ’ re involved in the wire harness industry . Share your expertise and position yourself as a trusted resource . Offering insights on trends in the industry prove to your audience that you are integral part to this industry .
2 . Provide additional in-links to products and services : The most important pages on your website are your products and services so don ’ t be afraid to link to them . Building links within your blog is vital . The more links to these pages means the more traffic that will be directly driven there , and a major component of
search engine rankings involves inlinks from reputable and relevant sources .
3 . Updated blog content means returning visitors : Most company ’ s website content is relatively static . New products may be added but no other content , which causes the website to rank lower in the search engines . Every time you add a blog post , you are adding a “ page ” to your website . Keeping your website fresh and help improve the website ’ s visibility to the search engine .
4 . Blog content can be repurposed for other channels : Interesting pieces of blog posts can be used on social media . Images can be optimized for the search engines . Also , marketing assets you may already have , such as , webinars or whitepapers can be repurposed into a blog post .
5 . Boost conversion rates : Every blog post written is a chance to create a new lead . At the end of the blog post encourage your audience to react to a call-to-action . This CTA can be to download something , check out your product page , fill out a free trial request , and more . These leads will most likely create profit for your company .
Blogging needs to be part of your overall marketing strategy . First and foremost , you want to create an amazing blog and that does take work . Some of the things to think about are :
1 . What are you going to write about ?
2 . When will you write the blog posts ? 3 . Who is your target audience ? 4 . What optimization have you done to the content ? 5 . Who is the team that will write the blogs ?
The last item is very important . You can assign different team members in different areas of your company to write blog posts . What are their areas of expertise ? It is not just the equipment , product , or service , but the application of it . You sell what your customers see in terms of benefits , improvements , savings , quality , avoidance of risk , etc . These are some of the most important items to blog about .
Blogging can be very time consuming so sometimes hiring a professional to assist with writing the blogs is needed . Finding the right writer is important . Someone who understands the wire harness industry .
Siebert Consulting Group provides marketing services to the wire harness industry . If you are interested in learning more , please visit our website www . siebertcg . com or call us at 630-299-9121 .